Yoh, A Day & Zimmermann Company Looking for Paid Media Specialist at New York, NY(remote) Full Time

Overview
We’re looking for a creative, passionate, and strategic paid media specialist to join the Advertising Growth Marketing team. You will develop, execute and optimize multi-channel performance campaigns—driving awareness, traffic, signups, leads, and purchases for self-serve ad platform, Ad Studio across key English and international markets.

Responsibilities

• Campaigns creation and execution across Google (Search, YouTube, Display), Facebook, Instagram, LinkedIn, Twitter, and other ad platforms, ensuring cost effective spends, delivery, revenue and impact.
• Coordinate asset trafficking with internal stakeholders and external agencies to ensure timely deliverables
• Analyze performance and define optimization tactics to improve campaigns performance
• Monitor, analyze, optimize and produce campaign reports on a regular basis
• Test and design individual campaign-level optimization strategies to improve ROAS and hit KPIs
• Participate in internal campaign/marketing strategy planning

Required Qualifications

• 3+ years of strong digital media buying and execution experience across key digital paid media channels, including but not limited to social platforms, google ads, video, and display.
• Strong analytical skills and savvy using Excel and Google Spreadsheet.
• Strong familiarity with keywords and big datasets.
• Strong understanding of Google Analytics and Adwords.
• Fluent in campaign analysis and reporting across all standard paid media KPIs.
• Well-versed in ad platform-specific creative and performance best practices
• Familiarity with marketing funnels + attribution analysis
• Strong organizational and collaborative skills
• Effective communicator who enjoys cross-functional projects
• Thrives in environments that require a lot of context switching and managing multiple priorities
• Previous experience in copywriting and marketing content production is a plus
• Strong project management and communication skills, localization experience is a plus
• Previous experience with Smartly, mParticle is a plus

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.