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Overview:
ESSENTIAL FUNCTIONS:
Education: BA/BS in business, marketing or related field preferred
Experience: 3 to 5 years marketing experience
General office working conditions can be remote work from home or in the office. Each department head determines if position is work from home or hybrid meaning works from home and in the office as needed. Work schedules vary. When working in the office pod workstation area has little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to area and telephone calls. Private workstations are available as needed. Certain positions are assigned an office.
COMPANY OVERVIEW
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Wondr HealthTM is a digital behavioral change program focused on weight management, that helps participants improve their physical and mental wellbeing through simple, interactive, and clinically proven skills and tools. By treating the root cause of obesity through behavioral science, Wondr reduces risk factors to prevent chronic diseases like diabetes and hypertension, helps enhance employee productivity and engagement, decreases claims costs, and improves overall physical and mental wellbeing.
A master class of sorts, Wondr Health’s team of renowned doctors and scientists teaches practical, data-backed skills that empower participants to stress less, sleep better, and feel better. The highly personalized program has helped hundreds of thousands of people by flipping diet culture upside down and teaching employees the science of eating the foods they love so they can still lose weight. Through the app, online community, certified coaches, and series of weekly videos that offer a new perspective on better health, participants enter a world where weight loss is a science, small steps lead to big changes, perspectives are flipped, possibilities are infinite, and good habits last. Learn more at www.wondrhealth.com.
Purpose/Essential Functions:
PURPOSE:
As a key member of the Marketing team, reporting to the Director of Marketing, Marketing Specialist will provide planning and execution of program participant engagement marketing projects. The Marketing Specialist will be responsible for developing high-impact, just-in-time materials to increase participant engagement rates, ultimately making a difference in the lives of many people. Candidates for this role must embrace taking on simultaneous challenges in a rewarding, high-urgency, and fast-paced environment.
ESSENTIAL FUNCTIONS:
- Collaborate with Director of Marketing to identify strategic direction of participant engagement marketing objectives
- Develop integrated, compelling traditional and digital marketing campaigns driven by past performance data and target demographic data to increase program engagement
- Gather feedback from internal and external stakeholders to produce impactful content to increase engagement among program participants
- Leverage demand generation skills to creatively and effectively capture attention of participants
- Develop and execute strategies for all digital landscapes including but not limited to emails, text messages, app push notifications, microsites, social media marketing and Google Ads
- Manage execution of participant engagement from beginning to end and utilize CRM database (Salesforce.com) to track performance
- Leverage Google Analytics to gain further insights into efficacy of all participant engagement initiatives and to further drive strategy
- Measure timing of all campaigns and against program performance data to determine successes and opportunities
- Provide frequent data reports that reflect efficacy of initiatives and recommendations for strategy moving forward
- Conduct ROI analysis of participant engagement marketing campaigns and activities
- Write, edit, proofread and update all client-related content and communications in accordance with our style guide
- Develop creative briefs to give the internal creative team and agencies clear direction on participant engagement goals
- Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost effective and reflects branding specifications
- Manage participant contact lists, imports and permissions
- Ensure the quality, accuracy and timeliness of all participant engagement communications
- Ensure digital design is optimized for various delivery mediums
- Manage client demands, as well as internal requirements, while identifying and balancing competing priorities
- Drive development and management of co-marketing and co-branded participant engagement materials for clients
- Conduct competitor research as it relates to participant engagement efforts
- Take on a variety of projects
Job Attributes and Abilities/Qualifications:
KNOWLEDGE, SKILLS AND ABILITIES:
- Excellent follow up skills and communication skills
- Excellent project management skills
- Quick learner of technical skills
- Superior proofreading skills
- Resourceful personality with exceptional attention to detail and layout consistency
- Experience working with clients and a variety of internal stakeholders
- Strong time management skills
- Ability to propose and develop ideas and plans proactively
- Ability to work independently and ability to work collaboratively with the team
- Ability to bring creative solutions to existing programs and processes
- Ability to drive strategic creative executions
- Advanced use of Microsoft Office Applications
- Professional and personable demeanor
- Knowledge of Adobe Creative Suite
- Excellent writer and detailed proofreader
- CRM and marketing automation experience
QUALIFICATIONS:
Education: BA/BS in business, marketing or related field preferred
Experience: 3 to 5 years marketing experience
1 to 2 years experience in the health and benefits industry
General Working Conditions/Disclaimer:
GENERAL WORKING CONDITIONS:
General office working conditions can be remote work from home or in the office. Each department head determines if position is work from home or hybrid meaning works from home and in the office as needed. Work schedules vary. When working in the office pod workstation area has little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to area and telephone calls. Private workstations are available as needed. Certain positions are assigned an office.
DISCLAIMER
This description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform
