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Job Description
We are looking for a Product Manager to develop and lead our customer marketing data initiatives as we shape the foundation of internal and external customer experiences and personalization. We want a leader with a passion to innovate, an entrepreneur who likes working backward from the customer and tackling complex ambiguous problems. This is a mission-critical role with substantial scope, complexity, executive visibility, and has a large opportunity for impact.You will drive research, strategy, execution and management of our efforts for data unification, customer segmentation capabilities, and data integration across the Mar Tech stack to help Our Company rapidly scale our digital customer experiences – being equally comfortable leading projects and both internal and external partnerships. You will ensure that our technology systems work together seamlessly leveraging data to realize customer experiences and efficient operations; our money is spent wisely and that we operate in a coordinated way in the market.If you are passionate about creating a seamless customer journey and skilled in the systems and processes required to bring that vision to life this is the role for you!What you’ll do:
- Develop and drive strategy around customer data unification, business benefits and outcomes enabled via the execution and implementation within our CDP and leveraged across the Mar Tech stack.
- Be a visible Subject Matter Expert on relevant topics including unified customer profiles, deterministic and probabilistic matching, identity graphs, etc.
- Document business use-case scenarios and expected outcomes in the context of Identity Resolution across the data lifecycle.
- Develop and present POV’s around our approach to leverage data for improved personalization and pertinent messaging, and how it will drive the business outcomes.
- Making complex marketing technology initiatives real, end-to-end, with a cross-organization virtual team; being highly cooperative and confident in driving from conception to global execution to support global strategy.
- Build capability roadmaps and constantly explore what is possible with evolving digital tools as a thought leader with the marketing community.
- Select and manage data service providers and partners to ensure effective execution at enterprise and segment levels.
- Serve as an internal champion for data and technology initiatives. Help marketers and digital product managers adopt best practices and available customer data.
- Ensure the launch of new data, segmentation and profile capabilities and evolutions of the platform go smoothly (testing, post-launch monitoring & burn-in process and overall set up for long term success).
- Establish and maintain successful relationships with a complex set of cross-functional stakeholders across marketing segments peers and leadership.
How you’ll engage:
- Strategic Mindset: Seek to understand WEX’s corporate strategy, the competitive environment and market trends and how our products can create value
- Customer Obsessed: Deeply understand our customers’ needs through customer empathy, data and prioritize work
- Results Focused: Leverage data to understand how the product is performing and prioritize work
- Insights Driven: Use qualitative and quantitative insights to drive decisions, define experiments and prioritize roadmap
- Trusted Partner: Appreciate and comprehend different points of view and share information clearly and transparently with strong collaboration while knowing when to escalate
- Relevant Expertise: Brings a deep understanding of the market, applied technologies and domain expertise, with a curiosity and learning mindset
Experience you’ll bring:
- 4+ years of professional relevant experience working with and/or developing data solutions (preferably in the space of Data Unification, Transformation and Customer 360 initiatives).
- Proficient at leveraging analytics, data, financial models, and insights to drive decision-making.
- Demonstrated experience building customer data platforms and orchestrating data signals to enable personalized experiences.
- Proven experience managing marketing technology systems with a track record of delivering business results through a data-driven ecosystem
- Capable of analyzing complex data sets and delivering actionable business recommendations
- Background of leveraging third party tools to integrate systems
- Ability to run and support a strong prioritization process that creates clarity for stakeholders on what will happen, and what will not happen.
- A deep understanding of how digital identifiers are aligned in both deterministic and probabilistic methods, importance of developing a solid 1st party data platform to drive marketing in a deprecated/cookie-less world.
- Exceptional analytics and quantitative acumen with understanding of tools like marketing mix models, multi-touch attribution, data management platforms, customer segmentation, and/or customer identity management.
- Excellence understanding of digital customer journey and user experience principles.
- Experienced in leading technical and cross-functional teams
- Bachelor or Master’s degree in data science, business, technology, or equivalent degree.
The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX’s total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX’s comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the “About Us” section.
Salary Pay Range: $83,500.00 – $111,000.00
Equal Opportunity Employer/Vets/Disability
