$73.7K – $93.3K a year is Indeed’s estimated salary for this role in New York, NY.
Full Job Description
WMG’s top priority is the safety and wellbeing of its team members, artists and songwriters across the globe. In response to COVID-19, WMG is fully committed to helping its people balance their home and life commitments with flexible working options, virtual wellness sessions, and more. WMG strives to maintain a COVID-free workplace. To that end, being fully vaccinated against COVID-19 is a condition of employment for all US new employees, prior to the commencement of employment. If you are hired, you will be required to provide proof of your vaccination as part of your new employee onboarding process, subject to our legal obligation to make reasonable accommodations in certain limited circumstances.
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Manager, Digital Marketing – Black Music
A little bit about our team:
The Digital team at Atlantic Records is a full-service, agency-like marketing team, dedicated to building artist careers through the intersection of music and technology. We are responsible for all digital strategy and marketing for all artists on the roster, acting as artist partners in our 360 relationships, across music, touring, merch, and all other aspects of the artist career. Through creative marketing campaigns, we build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products. We create, market and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.
This job is the intersection of creative, marketing, technology, operations and production; you will have your hand in a lot of different areas.
Here you’ll get to:
You will work with artists, managers, marketing and key label executives in order to develop compelling and powerful online marketing strategies
You will juggle multiple artist projects, and be responsible for all aspects of a music release digitally – you will also be working closely with product managers, our in-house creative design, development and video team, and artist managers to help bring artists’ visions to life.
Coordinate with internal teams and 3rd party designers / developers to produce all assets for a digital release – links, banners, social skins, landing pages, CRM blasts, artist websites, apps, interactive games and experiences
Participate in brainstorming and implementation of exciting online content and innovative campaigns optimized for each distribution network/channel
Analyze campaign & streaming data and create weekly marketing summaries and reports
Execute effective online advertising campaigns for artists, creating a strong presence in the desired target market and community
You will build and manage new and ongoing relationships with online partners and affiliates, including social platforms and new and existing startups
You will work closely with artists and artist management to ensure requests and expectations are handled thoughtfully and carried out effectively
Attend and contribute to all related company meetings in connection with assigned projects, and provide the team with timely feedback and follow-up regarding any action items
You will assist in the creation of artist editorial calendars and publishing schedules for releases
The ideal candidate is interested in breaking artists online with innovative digital campaigns AND has an interest in new technology. This person reads blogs (tech and entertainment) every day, installs every new app just to try it out, and has a passion for leveraging the Internet to drive artist careers and revenue.
You have a deep knowledge and understanding of the hip-hop and R&B space and culture.
You live on social media, lifestyle blogs, and discovers new music in interesting ways.
You MUST be highly creative, extremely motivated, and love being a part of a team.
If you love new challenges daily – this could be the gig for you.
You have AMAZING organizational abilities
You must be detail-oriented and able to multi-task
You can manage multiple deadlines and urgent tasks
You are willing to learn a little bit of everything, and open to take on anything
You are excellent at listening, interpreting, and communicating
You are a self-starter
You are curious and ask questions
We’d love it if you also had:
BS or BA in Marketing, Communications, or similar
Working knowledge of interactive technologies and communication tools including email, social media, and viral marketing techniques (TikTok, Facebook, Twitter, Instagram, YouTube, SoundCloud, Snapchat, etc.)
Experience and knowledge of streaming platforms
Some experience with Photoshop, basic HTML, social media publishing tools and video editing
As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Together, we are Warner Music Group: Music With Vision & Voice.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.