Vans Looking for The North Face: Email Marketing Coordinator at Denver, CO Full Time

The Coordinator will support the Email Marketing Manager in connecting customers to the brand through the email channel. You will partner with the Ecommerce, Merchandising, Loyalty, Brand and Outlet teams to coordinate email communication strategies, drive revenue and support growth of the email channel for The North Face North Americas Region. Working closely with our email agency you will ensure the successful delivery of email campaigns and support reporting and analysis. Additionally, you will collaborate closely with The North Face’s creative team to bring stories to life via email and partner with the insights team to understand and develop strategies to target and grow our consume r base.

Join the North Face Family

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we’ve lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives. To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve.

As we enter our sixth decade, we pledge to:

• Empower exploration and the thrill of the unknown for as many people as possible.
• Protect the places where we live, play, and operate.
• Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.

As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information provided during the recruitment process.

The North Face: Coordinator, Email Marketing

How You Will Make a Difference

• Manage the email creative process from briefing to asset delivery.
• Provide post campaign analysis and strategy against email KPIs and support weekly reporting needs for the email channel.
• Support the planning and building out of the email campaign calendar.
• Set and manage expectations with internal stakeholders and agency partners.
• Create strategic working relationships across the business with trust, communication, cultural interpersonal effectiveness.
• Share insights to support the email program strategy, planning, testing and growth.
• Understand the competitive landscape to influence and improve the email program

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 1+ years of related digital experience. Email experience is a plus.

Educational Position Requirements: Bachelor’s degree in Marketing, advertising or related field or equivalent combination of education and years of experience.

What You Bring

• Experience working in Salesforce Marketing Cloud, Bluecore, Google Analytics, Wrike or similar platforms for email project management and reporting. Also proficient in Microsoft Office.
• An understanding of email program metrics and best practices including testing and optimization strategies
• Clear communicator with the ability to navigate creative process, and provide feedback
• Proven track record of managing projects, and timelines, with the ability to juggle multiple priorities with professionalism and flexibility in a fast-paced environment
• Interest in email trends to stay abreast of the competitive landscape and emerging technologies that will help grow the email channel for the brand.
• Customer focused, highly driven individual with a can-do attitude with excellent written, verbal, and interpersonal skills + strong cross functional collaboration skills
• Detail oriented with a high level of organizational and planning skills

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

Where You Will Be Located
Denver, CO

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy, and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical, and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities, and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Salary Range :

$53,568.00 USD – $80,352.00 USD annually

Annual Incentive Eligibility :

This position is eligible to participate in a VF Incentive Plan. Detailed information on incentive plans will be provided during the recruiting process.

Benefits at VF :

You can review a general overview of each benefit program offered, including this year’s medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during your onboarding process.

COVID-19 Vaccination Requirement

Unless prohibited by applicable law, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information will be provided during the recruitment process.

Please note, that our salary ranges are based on market pay data and geographical differentials. In determining the compensation for this position, we comply with all local, state, and federal laws.

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