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We are looking for a Media & Social Marketing Manager Lead to work a hybrid position to our Corporate Office in San Antonio TX or regional offices in Phoenix AZ, Tampa FL, Charlotte NC, Colorado Springs CO, Plano or Austin TX.
Leads the creation, facilitation and/or execution of multi-channel media and social plans for USAA across one or more channels including but not limited to TV, social, digital (online video, search, display, online radio), radio and print. Serves all external media needs corporate-wide for USAA to ensure completion of the marketing strategy through the development and implementation of media planning, buying, and campaign optimization. Ensures paid media is scheduled and delivered according to the marketing plan and complies with the organization’s marketing standards. Responsible for one or more of the following areas: ongoing management of agency resources; developing, socializing and implementing media strategies and campaigns across traditional, social and digital channels; performance monitoring, optimization and reporting; use of data driven insights to drive innovation; channel management; and/or managing budgets.
USAA knows what it means to serve. We facilitate the financial security of millions of U.S. military members and their families. This singular mission requires a dedication to innovative thinking at every level.
Identifies and manages existing and emerging risks that stem from business activities and the job role.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled.
Follows written risk and compliance policies, standards, and procedures for business activities.
Develops highly complex, multi-channel media strategies, working with a broad spectrum of media to ensure marketing strategies are integrated, ensures media strategies are on brand.
Collaborates and may lead Media Team to translate and interpret business intelligence and internal client objectives to guide media agencies and enable them to develop media strategies that support business objectives.
Collaborates with internal stakeholders and leadership to understand the parameters for developing media strategies.
Socializes media proposal and recommendations to partners and/or management to include senior executives
Ensures that all necessary client media plans are implemented correctly and in a timely manner.
Manages highly complex budget plans whether.
Communicates status with management and internal/external partners as necessary.
Mentors others to ensure that media team is effectively communicating, collaborating and working with agencies and/or internal partners such as analytics.
Serves as the primary resource for cross-functional team members on high priority matters of a unique nature.
Effectively directs agencies to ensure alignment with goals and prioritization.
Applies an expert understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
When you apply for this position, you will be required to answer some initial questions. This will take approximately 5 minutes. Once you begin the questions you will not be able to finish them at a later time and you will not be able to change your responses.
Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
8 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 4 years experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
Subject-matter-expert knowledge of digital or social marketing industry and practices.
Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience.
Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating and collaborating with key stakeholders.
Effective communication and presentation skills; able to present to all levels of leadership
Subject-matter-expert knowledge of Microsoft Office, Word, Excel and PowerPoint.
Knowledge of federal laws, rules, and regulations to include: UDAAP, FED_Regulation B (ECOA), FED_Nondiscrimination, FED_Discriminatory Conduct (FHA), FED_FTC Unfair or Deceptive Acts or Practices (UDAP), FED_FHA, Model Risk Management
Expert knowledge of programmatic and paid search advertising channels across video, audio, DOOH, display, search and native using various buying methodologies (CPM, CPC, CPA)
Experience managing self-serve programmatic channels (display, video, DOOH, audio, search and native) and launching new channels
Experience with primary buying platforms & formats (SA360, DV360, Amazon DSP, Yahoo DSP)
Experience with leading data-driven media technology (Liveramp, Adobe AAM)
Knowledge of ad verification and brand safety tools (DoubleVerify, IAS, Moat)
Experience with management of programmatic budgets of at least $50M
Programmatic leadership experience within premier advertising/digital agencies or brands with in-house programmatic capabilities
Experience making recommendations regarding AdTech adoption, based on thorough awareness of the current and emerging programmatic tech landscape
Experience with management of agency relationships and resources, and ability to influence across divisions, departments and teams
Experience in Agile teaming
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market position. The salary range for this position is: $117,600 – $211,700*( this does not include geographic differential it may be applied based on your work location)
Employees may be eligible for pay incentives based on overall corporate and individual performance or at the discretion of the USAA Board of Directors.
Shift premium: will be addressed on an individual-basis for applicable roles that are consistently scheduled for non-core hours.
At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
Please click on the link below for more details.
USAA Total Rewards
Relocation assistance is not available for this position.
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