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ABOUT US
As the most experienced XR agency globally, Trigger creates innovative and impactful XR solutions for the world’s top brands. From major marketing campaigns to powerful enterprise solutions, we employ emerging AR and VR technologies that push the boundaries of what is possible in XR across entertainment, sports, e-commerce and the metaverse.
For over 10 years, Trigger has completed over 250 XR projects and more than 250,000 hours of XR development working with clients, such as Disney, Verizon, LEGO, the NBA, NFL, Nike, Sony, Google and Molson Coors, along with premium entertainment IP including Spider-Man, Star Wars, Avengers, Jurassic World and more. We are also exclusive early development partners with Niantic, Qualcomm and the Global XR Content Telco Alliance, as well as premiere partners with 8th Wall and Unity.
Trigger has been awarded numerous Shortys and Webbys and was recognized as one of the fastest growing companies by Inc5000. As a minority owned business and a member of the National Minority Supplier Development Council (NMSDC), we have also made a point to work with a diverse slate of clients and partners who represent our inclusive values and mission.
SUMMARY
The Director, Marketing and Communications will join Trigger’s marketing team to support and lead the B2B marketing efforts globally. With oversight of the Department Head, this role will focus on building meaningful and ROI driven marketing strategies that resonate in Trigger’s market including: brand building, messaging/content, events, social media & PR. This role will aim to elevate Trigger’s perception and offering in the industry to drive revenue and continuously support sales. This is a new role and will be both an individual contributor and manager within the marketing team.
- This position will report directly to the VP of Partnerships and Marketing.
- This position is only open to Los Angeles based Applicants
OVERVIEW
Work in collaboration with Head of the Department, CEO, Trigger leadership, and the sales team in all marketing and communication efforts to support our best in class offering, ensure brand targets are being hit and the ROI on activities is being met
Lead the development of brand awareness and online reputation for Trigger including social media pages, website and sales and marketing collateral
Formulate Trigger content marketing plan including paid editorial strategies across a number of Tier 1 and Tier 2 publishers. Drive strategies that are proven by testing and metrics
Lead industry partnerships to build a footprint for Trigger (including but not limited to the IAB, ANA, ThinkLA, AdClubNYC)
Develop Trigger’s event strategy including identifying & presenting opportunities that align with our business and target clients, execution and wrap-up reports showing ROI
Solidify Trigger’s positioning as XR and Metaverse thought leaders and develop messaging strategies that will resonate
Oversee Trigger PR, including Press Releases, seek out opportunities for leads for newsjacking and other media opportunities including media interviews independently or in partnership with Trigger PR firm
Oversee awards and Trigger recognition initiatives
Drive internal communications to cross share information within the Trigger organization
Collaborate with clients PR teams to optimize campaign deployment efforts including social campaigns, PR and other digital marketing initiatives and assets, such as sizzle reels and media collateral
Lead weekly department meetings as needed
Lead monthly department meetings/quarterly company-wide updates as needed
Collaborate with other cross-functional department mid-level management as needed to identify opportunities to optimize marketing knowledge sharing, processes, systems and achieve a unrivalled customer experience
QUALIFICATIONS
The ideal candidate will have management experience in an agency or professional services firm environment, ideally in the digital advertising or technology industries
Entrepreneurial spirit with strong attention to detail
Strong persuasive writing abilities
An ability to the energize team, organization and clients to participate in marketing activities
Dynamic strategic marketing and communication planning abilities and the ability to convince senior leaders to invest in advertising to grow the business and attract new clients to Trigger
OUR VALUES & CULTURE
At Trigger, we care deeply about maintaining a positive culture, as emphasized in our Core Values:
Empower Each Other: We believe in the power of collaboration; lifting each other up is just as important as pulling your own weight. There is real value in a diverse, inclusive, and supported team and we commit to doing right by our people.
Make a Difference: Whether for our employees, projects, clients, or the world, we strive to make a difference any way we can. We can do more than just make cool stuff—we want to give back and make the world a better place, too.
Foster Innovation: We don’t rest on our past successes, we build upon them. Our drive to create, improve, and innovate is constantly fueled by our willingness to embrace new challenges. If we can’t find a way forward, we’ll forge a new path.
Strive for Excellence: Quality is our priority and we never settle for “good enough.” We always aim to go above and beyond and expect everyone to do their best.
OUR DIVERSITY & INCLUSION COMMITMENT
At Trigger, we know that justice, diversity, equity, and inclusion add a real and measurable value to our culture, our employees, and our work. We are committed to taking action that will create diverse representation at all levels of our organization and ensuring that Trigger is a safe, equitable, and supportive environment for all marginalized groups. We believe in the power of innovation and commit to embracing forward-thinking changes so we may become DE&I leaders and take action well ahead of what might be considered “the norm.”
We encourage applicants from all backgrounds and identities to consider themselves for this role. We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
PERKS & BENEFITS
Variety of Medical insurance options (including fully covered plans for you and your family if based in CA)
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Fully covered Dental, Vision, and Life insurance for you and your family*
ALOHA FRIDAYS (half-day Fridays) all year long!
15 days of PTO to start (with increases at your 3- and 5-year mark) plus additional Sick, Floating Holiday, and Civic Engagement days off*
Company-Wide Holidays every month and a week off during the holiday season
Monthly Health & Wellness reimbursement for gym, fitness, or mental health memberships*
Professional development support*
Paid parental leave for all new parents (including adoption and foster placements)*
401(k) retirement plan through John Hancock*
Remote-friendly culture with virtual events like Jackbox Happy Hours and our ongoing Dungeons & Dragons campaign
- Full-time employees only
