TikTok Looking for UG OPS – Growth Marketing Manager, E-commerce at Mountain View, CA Full Time

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity, celebrate individuality and bring people together. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.

We are looking for a talented, self-directed growth marketing manager with an analytical mindset to join our company. You will be responsible for generating, managing and executing growth marketing initiatives for products with millions user base. Taking user growth as the objective, you will be building strategies for agencies, talents, research insights and identifying target users by formulating local strategies, and will be responsible for the data results. Working closely with the operations team, strategy team and product team, you will evolve our approach to user growth globally.

Roles and Responsibilities

• Manage ad accounts on TikTok Ads and other mainstream channels(Google Ads, Facebook Ads, etc.) with considerable budgets and explore different ad formats to optimize performance
• Define strategies to support various business goals including but not limited to new customer acquisition, retargeting, leads generation etc.
• Accurate analysis, forecasting and reporting. Bring insights to the business and forming methodologies at a larger scope.
• Enthusiastic at tackling complex situations, providing solutions and building strategies from 0 to 1.
• Build strategies with cross-functional colleagues to serve key objectives. Be the reliable source to XFN partners for product improvements. Develop marketing strategies with a ROI&efficiency conscious mindset.

Basic qualifications

• Bachelor’s or Master’s degree
• 1-3 years of professional experience in a user growth role involving media buyer, performance ads strategy, etc
• Proficiency in performance ads on Facebook, Google, Twitter and other network medias. In depth knowledge and understanding of digital platforms.
• Good at interpretation, quick at reaction and careful with execution
• Good teamwork spirit, strong management ability, clear logic, priority awareness, passion and sense of responsibility
• Excellent communication and presentation skills

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn’t be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at [email protected]