The Kraft Heinz Company Looking for Senior Manager, Path to Purchase at Chicago, IL  Full Time

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision:To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy & Collaboration

We’re not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz, you’re supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Job Description

The Omni Growth Intelligence team’s mission is to drive the continuous identification and development of omnichannel solutions, providing KHC with a robust, sustainable, and data-driven growth engine. The Path-to-Purchase team’s main responsibility is to help identify and develop these growth opportunities through providing key takeaways about the consumer path-to-purchase, completing a robust test and learn agenda for Kraft Heinz’s marketing spend, and providing complete omni-channel recommendations against key business problems. The Path-to-Purchase team works very close with analytics, shopper marketing, data technology, eCommerce sales, digital shelf, and shopper insights teams within the US.

This Sr. Manager will be a strategic leader in the Omnichannel Customer Growth team. This role will be responsible for providing recommendations based off of shopper studies and research. Overall, this role is made for a self-starter with a strong desire to continue to advance our omnichannel growth objective.

Primary Responsibilities

• Work with the Path-to-Purchase team to achieve our key initiatives in three main areas: Answering Key Business Problems, Analyzing Business Performance, and Understand the Shopper of the Future.

• Define and own the overall strategy for ratings and reviews, including defining how to measure effectiveness, articulate value to key partners, include in future KPIs, and sharing best practices with key team members.

• Strategically set the path for the Omnichannel Customer Growth team to understand the full impact of activations, including measuring the wholistic omnichannel impact, not just within the channel of the activation.

• Form a well put together plan of how we can work efficiently with vendors and agency partners to achieve common goals.

• Put plan in place to strategically recommend to team members how to split spend between short-term and long-term goals through research and partnership with vendors.

• Lead cross functional teams in resolving how the organization should think and action against share of search, including paid, organic, and other levers of retailer algorithms

• Assist with the research in better understanding the shopper path to purchase through partnership with internal and external teams.

Qualifications

• Bachelor’s degree preferred

• 4+ years of experience with shopper insights, marketing analytics, eCommerce sales, shopper marketing, or a related field. Note: Consumer Packaged Good & eCommerce experience is a plus

• Comfort in using a variety of different datasets and insights to answer business questions

• Leadership skills to communicate clearly with many different collaborators on team asks, setting goals, and sharing results

• Ability to work with multiple third-party vendors and agencies to work toward common goal

• Clear ability to simplify and share results with variety of partners, including those not familiar with the analytics performed

• Ability to determine organizational impact of takeaways and recommend next steps to stakeholders

• Strong communication, project management, and collaboration skills.

• Can work in slightly ambiguous environment and pivot focus when needed

#LI-Hybrid

Location(s)Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may [email protected] assistance.

It is the continuing policy of The Kraft Heinz Company to afford full equal employment opportunity to qualified employees and applicants, regardless of their race, color, religion, sex, national origin, age, physical or mental handicaps, military or veteran status, sexual preference, or any other protected condition or characteristic in conformity with all applicable federal, state, provincial and local laws and regulations.
Final candidates must be legally authorized to work in the United States without Company sponsorship. Exceptions requesting work visa sponsorship will be reviewed on a case to case basis.