The Hartz Mountain Corporation Looking for MARKETING BRAND MANAGER at Secaucus, NJ Full Time

Marketing Brand Manager

About Hartz…

Hartz has been a leading brand in pet care for over 95 years. We truly understand the important relationship between consumers and their pets, and we provide products that make this relationship more rewarding and fun. Hartz holds category leadership position in most categories in which it competes, including Wet Cat Treats, Flea & Tick treatment, Dog Pads, Natural Dog Treats, Grooming, and Toys.

The Hartz brand has a high consumer awareness level and is considered one of the most trusted brands in the US. We emphasize product-category driving innovation to stay on the leading edge of superior pet care – so all pets can have a healthier, happier, and longer life!

As a team, we strive to support one another in all that we do and we aim to hire individuals who enjoy working cross-functionally and are as passionate about pets as we are.

The Role …

We are looking for a highly motivated marketing professional to lead and contribute to the development and execution of brand marketing and innovation/renovation plans for our Cat Treats category- the company’s fastest growing and category leader with #1 share. As such, this is a high-profile position, requiring strong leadership and marketing skills.

A successful candidate will be expected to maintain the aggressive market share / sales and profit growth rate that the brand is achieving by focusing on developing and executing best in class innovation and consumer communication. This is a nationally advertised brand with strong distribution across all major US retail mass / grocery and e-Commerce channels/key customers. This position offers a unique opportunity to grow penetration and shape the development of an entire category.

The ideal candidate will have experience in agency management in the development and execution of national advertising and media plans. This position is located at our Secaucus, NJ corporate headquarters.

If you have a passion for Marketing and the Brand Management experience we seek, we want to hear from you!

Your responsibilities …

• Lead cross-functional project team to execute plans and provide direction on day to day management of business issues and opportunities
• Manage the sales forecast by tracking and analyzing internal and category/segment sales performance, identifying key drivers and trends (Retail sales and internal shipments)
• Identify and develop new products, product improvements, packaging improvements, and line extensions – develops 3C/4P analysis and development; partner with R&D
• Assist in setting brand strategy, develop and manage annual marketing plans
• Help to develop the strategy and execution of consumer communication/promotional support plan
• Develop deep understanding of the category, consumer, and competitive activity and utilize internal, syndicated, primary and secondary sources to grow market share consistent with company portfolio strategy. Identify new ways to expand category beyond current portfolio to achieve growth
• Determine consumer market research needs and field appropriate and actionable research to gain insights, analyze results, and translate into growth initiatives
• Actively manage the brand P&L and budget
• Support creation of sales presentations to support new products and educate on category trends/consumer understanding.

Requirements:

You will bring …

• Bachelor’s Degree in Business/Marketing required; MBA preferred
• A minimum of 4 years’ Brand Management experience in consumer-packaged goods
• Experience in agency management in the development and execution of national advertising and media plans.
• Experience managing P&L and conducting market research and analysis
• Working knowledge of IRI/Nielsen POS and Panel Data
• Proficient in Microsoft Office Suite programs

We offer …

• Competitive compensation and 401(k) match with immediate vesting
• Comprehensive Health Insurance: Medical, Dental, Vision, FSA, Life & Disability Insurance
• Generous PTO, tuition reimbursement, and more
• Opportunity to learn and develop
• Hybrid work schedule available

If this sounds like a good match and you want to learn more about this exciting role, please get in touch with us today!
Hartz is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age or any other characteristic protected by law.
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