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TEGNA Inc., is a media company innovating in the digital age, a best-in-class operator and one of the most geographically diverse broadcasters in the U.S. with 64 television stations and two radio stations in 51 markets from coast to coast.
We are the largest owner of Big Four affiliates (NBC, ABC, CBS and FOX) in the top 25 markets among independent station groups and reach 41.7 million television households, or approximately 39 percent of all TV households nationwide. Each month, TEGNA reaches 75 million adults across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA stations have over 32 million social followers.
Our company purpose is to serve the greater good of our communities – through empowering stories, impactful investigations and innovative marketing services.
Responsibilities:
What You Will Do
- Serve as post sales lead for digital support across multiple markets
- Collaborate with internal stakeholders; this responsibility includes RFP requests and post-sale campaign maintenance of all digital products including: PREMION (OTT/CTV), targeted display and pre-roll video, geo-fencing and across TEGNA’s digital platforms
- Develop & execute effective solutions to deliver customer results through digital assets while maintaining campaign logistics and performance
- Interpret campaign performance data and help summarize results based on customer KPI’s
- Dive into TEGNA Attribution and support/manage as needed for client campaigns.
- Work in tandem with Account Executives, Station leadership, Sales Support, and Corporate leadership.
- Complete monthly reporting for all digital campaigns
- Regular tracking of client audience delivery across all products and services
- Attend sales meetings and training to obtain sales, product and process information and keep abreast of company products and services
Job Requirements:
Requirements:
- Minimum 3 years of account engagement in a fast-paced digital media sales environment
- Hands on experience with digital media platforms including but not limited to Google Ads, Google Analytics, Meta for Business (Facebook), & DoubleClick for Publishers
- Proficiency with MS Office Suite (Excel, Word, PPT, etc.)
- Experience with pixel implementation and working with 3rd party ad tags
- Able to make decisions and solve problems independently
- Comfortable working collaboratively as part of a team.
- Ability to handle multiple tasks and projects effectively to meet deadlines
- Strong analytical and data driven thinking to identify areas of success and opportunity
- Able to adapt quickly to change
- Strong written and verbal communication skills
- Strong organization and time management skills
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit
TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.
Recommended Skills
- Adaptability
- Analytical
- Communication
- Digital Media
- Doubleclick For Publishers (Dfp)
- Google Analytics
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Job Snapshot
Employee Type
Full-Time
Location
Minneapolis, MN
Job Type
Sales
Date Posted
04/14/2022
Job ID
12585/10852/58925
