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13WMAZ is looking for a creative and strategic Marketing Producer to work on the production of television and digital marketing materials which advertise 13WMAZ, its commercial clients, and community partners. Projects include working with sales team on client advertisements across multiple platforms and working with Marketing Director and News Director on news promotions, special reports, community projects and station image projects. This role includes writing, shooting, editing, and graphic work.
This position reports to the Director of Marketing and will work closely with sales management and news management. Successful candidate will have extensive knowledge of Adobe CC, professional lighting, DSLR cameras, and video production experience. Candidates should have a demo reel showcasing examples of their work (shooting, editing, and graphic treatments).
Responsibilities:
- Using research and applying sound brand strategy to develop and execute creative concepts via on-air news promos, station image campaigns, original content, and graphic design.
- Providing clear messaging to audience for station and client’s brand.
- Working alongside Sales Management, Account Executives, Agencies, and clients to produce high level commercial production that gets results.
- Working alongside News Management, Producers, Digital staffers, and Reporters to produce high level news promotions that get results.
- Front line employee for the station that represents the brand externally by interacting with clients in person and through all forms of communication and internally by interacting with stakeholders across multiple departments.
- Shoot highly- stylized videos for campaigns using DSLR cameras and a variety of lenses and other production tools.
- Highly skilled in Premiere, Photoshop, and After Effects to produce high-quality and sophisticated material.
- Participation in client pitch meetings when asked to help ensure creative vision to help close deals. Participating in News strategy meetings to craft audience messaging.
Job Requirements:
Requirements:
- Bachelor’s degree in journalism, communications, design, or film or applicable video production experience preferred.
- Ability to work a flexible schedule.
- Ability to edit both short (:05-:60) and long format (30 to 60 minute) projects.
- Demonstrated copywriting and scripting ability.
- Write advertising and promotional copy for print, television, and web effectively and without grammar or spelling errors.
- Must have strong attention to detail and accuracy with excellent oral and written communication skills.
- Exceptional skills in Adobe CC, including photoshop and After Effects.
- Interpersonal skills and ability to collaborate with others.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.
Recommended Skills
- Adobe After Effects
- Adobe Creative Cloud
- Adobe Photoshop
- Attention To Detail
- Digital Marketing
- Editing
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Job Snapshot
Employee Type
Full-Time
Location
Macon, GA
Job Type
Marketing, Media – Journalism – Newspaper, Sales
Date Posted
04/25/2022
Job ID
10838/10736/58343
