In early 2015, Roy Steves and Shilo Jones knew that there was an opening in the market for a new kind of digital marketing agency. They designed the business around a few core concepts:
We love to talk shop. One of the most rewarding aspects of their past careers had been meeting up with other eCommerce professionals, and comparing notes on what worked, what didn’t, and what was learned. StatBid was to be a vessel for that sharing.
We want to help, even outside our channel. An extension of the first, this allows us to use our own eCommerce experience to provide guidance and recommendations to those clients who could benefit from it-and not just within Google Ads. Roy and Shilo’s passion extended to everything from attribution to margin management to inventory planning.
We want to work with the best, from anywhere. In another diversion from our past experience, we decided to build StatBid as an entirely remote team. While we’d have to relearn how to manage and develop teams, as our in-office experience wouldn’t port directly, we would have access to talent from across the country, and even the world.
At Statbid, we’re a small group, with around ten full-time staff (including the founders), and a small host of incredibly talented freelancers from around the globe. The team at StatBid is learning quickly, improving daily, and helping produce sustainable profit and growth for our clients.
While our team is remote, this position is currently limited to those working in the U.S.
The SEO Content Manager has experience overseeing and executing on a website’s overall SEO strategy. This includes all facets of SEO from keyword research and on page optimizations, to technical SEO, content strategy and link building. They review organic search performance, identify problem areas and opportunities and provide actionable recommendations for improvement. They also have a support team dedicated to assisting with specific SEO specialties. The SEO Manager is often the first point of contact and the “face” of StatBid for our clients, and is responsible for the clear communication of expectations and results.
The SEO & Content Manager develops and oversees the organic search strategies for clients related to technical SEO, on page SEO, link acquisition and content creation. They will have, or develop, deep familiarity with those contexts.
Benefits & Compensation
Our benefits start from day one, with no probationary period. We want you have a flexible, comfortable, and satisfying work life balance, and have built the company around that ideal.
You are especially strong in both written and verbal communication (email, Slack, phone, video-conference, in-person).
You are proficient in Google Analytics and Google Search Console.
You have advanced experience using SEO research tools like SEMrush and Ahrefs.
You have used Screaming Frog or other web crawling tools to analyze a website with at least 10,000 URLs.
You have used Data Studio or similar reporting tools to create custom reports from Google Analytics, Search Console, or other 3rd party data source.
You are familiar with and competent in executing data analysis using spreadsheet or database tools (Google Sheets, Excel, Data Studio, etc.).
You have improved a site’s authority score through link acquisition methods that drove keyword ranking improvements.
You will create SEO-optimized content designed to deliver results, whether that be traffic, links, revenue, or all three.
You have experience executing a content audit-reviewing existing content and providing optimization recommendations.
Improve your existing SEO skill set using our internal knowledge base.
Stay up to date on current events in SEO such as changing algorithms, new tools, industry case studies and news.
You are a team-oriented player and recognize your success, and the success of our clients, is the success of the whole team.
You embrace following the StatBid playbook (we don’t work like other agencies, after all), but also work collaboratively to improve those standards.
You are diplomatic and can say “no” to certain client requests that we don’t support while preserving the client relationship.
You seek ways to inform and train others around you, including colleagues and clients.
Sources of Satisfaction
You’ll get to help continue the growth of our agency’s SEO and Content offerings in a collaborative environment where your voice and opinions will be amplified.
Due to the distributed nature of StatBid you have nearly complete geographic flexibility and some flexibility when you do your work (you’ll need to have sufficient overlapping availability with our clients and teammates).
There are always new problems to solve, and a new tool or trick to learn.
Even operating within the StatBid playbook, you’ll have the autonomy to have a large impact on both our clients and StatBid itself.
There is also an expectation, with time allocated, for you to improve the StatBid playbook helping us continually improve.
You’ll get to work with established companies with talented teams that need a hand in driving their organic search strategy and execution.
You have great work-life balance, with somewhat flexible hours, vacation time, sick leave, and mental health days off, and a team that will support you and provide adequate coverage when needed.
Sources of Dissatisfaction
You’ll have frequent demands upon your communication skills to communicate with clients and ensure recommendations are implemented in a timely manner.
The double-edge sword that is the remote nature of StatBid can create some feelings of isolation with plenty of distractions, which requires someone that is predisposed to be disciplined and self-motivated to succeed.
The tools and techniques we use change continuously, so our operational routines are never quite the same month over month, and adapting can be stressful when those changes are especially large or frequent.
With continual problems to solve, there are always competing priorities and occasional emergencies to triage. Task switching can be taxing, if necessary.
Some tasks are relatively repetitive, even monotonous. We try to automate these whenever possible, but where that’s not practical or possible, they do need to get done.
We believe that a company’s culture is an emergent property of its people, not something that can be decided and approved upon by a board, and then dictated to employees. As such, this isn’t the first version of the list, and may not be the last.
“The Seven Cs”
Conscientious: Everyone is trying to make their businesses successful, and each has their own journey toward that goal. We must therefore maintain an empathetic foundation in our interactions, with our peers, partners, clients, industry, and world. We operate with respect and care, especially over disagreement, but also in the way we individually, or collectively as StatBid, deal with others.
Candid: We strive to be as transparent and honest as possible. Life’s opportunities increase proportionally to our willingness to have awkward conversations. While it’s easy to share victories, only through honest, candid assessment can we improve over time, and help others to do the same.
Collaborative: There’s a saying: “If you want to go quickly, go alone. If you want to go far, go together.” While it’s surprisingly difficult to trace to an original source, it sticks in the public consciousness for good reason-some things will call for the first approach, others the second. StatBid is in the business of going far, and that takes a team. Humans are such a successful species, in part, due to our ability to combine our talents and experience, and we embrace this opportunity.
Creative: Our industry changes far too quickly to allow any complacency. As a result, we must constantly be looking for new, innovative, and creative ways to approach challenges. Creativity demands the ability to step back, and find new perspectives on old limitations. We will rise to the challenge.
Clever: Not only should we try to be creative in our problem solving, but our solutions themselves should display elegance. We are energized by scrappy, innovative thinking, and our business will be guided in no small part by that approach. This will allow us to punch above our weight class, and out-maneuver potential risks and barriers.
Constructive: Everything we’ve built in the past can be improved upon. We are attached to our output, not our tools, and so we are always open to iterating on tools and processes, if it would improve the results. We will also provide candid suggestions to others who ask, and graciously consider suggestions that we receive. This philosophy allows us to build better things in the future.
Non-Conformist: The seventh of our Cs only barely starting with a “c” provides for the fact that creative solutions sometimes require abandoning preconceptions and past standards. Our industry changes quickly, and despite this, there are all kinds of baggage that accumulate along the way. To mitigate this, we will always be open to considering wildly alternative solutions. To paraphrase Tim Ferriss: “Most people walk down the street on their legs. Does that mean we walk down the street with our hands? …Not usually, no.” But we also reject the idea that there is a single solution that works for every business, or at every stage of that business’s life, and it’s up to us to spot the difference.