Sierra Nevada Corporation Looking for Digital Marketing Specialist II at Herndon, VA  Full Time

Duties and Responsibilities:

• Work with marketing strategists, project managers and clients to align campaign strategies and goals for organizations

• Provide ongoing actionable insights into campaign performance to relevant stakeholders

• Define, measure, and evaluate relevant media KPIs

• Build out media buys for various ad platforms and oversee the day-to-day execution of media

• Oversee and manage overall paid media budget

• Conduct in-depth keyword and website research, ad grouping, and audience targeting

• Maintain knowledge of industry best practices and new technologies

Must-haves:

• Bachelors degree in Marketing, Digital Marketing, or related field of study and typically 3 or more years of relevant experience

  • A higher-level degree may substitute for experience

  • Related experience may be considered in lieu of required education

• Experience with ad campaigning, audience targeting and branding techniques, and the various media channels and platforms

• Ability to work with marketing strategists, project managers, and clients to align campaign strategies and goals for organizations

• Knowledge of digital marketing industry best practices and new technologies

• Understanding of in-depth keyword and website research, ad grouping, and audience targeting

• Ability to build out media buys for various ad platforms and oversee the day-to-day execution of media

• Strong analytical capabilities or the advancement to think critically about marketing campaigns, KPI selection and the tracking of campaign performance

Preferred:

• Demonstrable experience leading and managing marketing campaigns – email, search, social media, and display, and have a solid knowledge of Google Analytics

• Proven account management skills and the ability to lead more than one effort simultaneously

• Excellent understanding of Digital Advertising, internet technologies, website design, and related disciplines

• Experience in campaign conception, copywriting, creative building, budget management, campaign execution, and dashboarding & reporting

At Sierra Nevada Corporation (SNC) we deliver customer-focused technology and best-of-breed integrations in the aerospace and defense sectors. SNC has been honored as one of the most innovative U.S. companies in space, a Tier One Superior Supplier for the U.S. Air Force, and as one of America’s fastest-growing companies.

SNC offers a generous benefit package, including medical, dental, and vision plans, 401(k) with 150% match up to 6%, life insurance, 3 weeks paid time off, tuition reimbursement, and .

IMPORTANT NOTICE:

To conform to U.S. Government international trade regulations, applicant must be a U.S. Citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State or U.S. Department of Commerce.

At Sierra Nevada Corporation (SNC), our mission is to dream, innovate, inspire and empower the next generation to transform humanity through technology and imagination. As an Equal Opportunity Employer, we welcome our employees to bring their whole selves to their work. SNC is committed to fostering an inclusive, accepting, and diverse environment free of discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Contributions to SNC come in many shapes and styles, and we believe diversity in our workforce fosters new and greater ways to dream, innovate, and inspire.

Sierra Nevada Corporation is an Equal Opportunity Employer
– Minority / Female / Disability / Veteran, or any other protected status
pursuant to applicable local, state or federal law, ordinance or regulation.