Sally Beauty Holdings (NYSE: SBH) is the world’s largest wholesale and retail distributor of beauty supplies located in Denton Texas. A business built with a purpose to provide our customers with access to high-quality professional beauty products and exceptional customer service.
The CRM Marketing Manager is responsible for leading the scheduling, QA processes, supporting strategy and ensure the overall timely and accurate execution of Email, App, Direct Mail and other Marketing and Loyalty communications across both Sally Beauty and Beauty System Group customer databases.
“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”
· Develop and execute email, direct mail, push and SMS marketing plans by targeting relevant messaging to each customer segment, maximizing ROI.
· Manage the execution of email, Direct Mail, push and SMS campaign setup, scheduling, testing, tagging and deployment for one-time marketing campaigns.
· Design customer journeys through timely, relevant and personalized triggered communications.
· Lead test and learn execution and analysis for Direct Mail, email, push and SMS marketing.
· Track and socialize performance of marketing channel programs and leverage learnings to continue to evolve and optimize targeting and cross-sell/up-sell opportunities in appropriate channels.
· Continuously leverage marketing channel best practices to optimize results.
· Work in close partnership with the Customer Analytics, digital, creative, IT and brand marketing teams.
Demonstrated leadership, project management, & planning skills.
Skilled user of all Microsoft Office programs.
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
10,000 employees or more