RealManage is an Inc. 5000 property management firm that delivers services to homeowners associations (HOAs), condominium associations, cooperatives, luxury high-rises, municipal utility districts, and master-planned communities.
RealManage is a national firm with clients and operations in 18 states from California to Florida and from Texas to Illinois. RealManage also serves nationally-recognized developer/builder clients.
As one of the largest (#3 out of 5,000+ firms) and fastest-growing companies in the community management industry, RealManage offers exceptional solutions provided at competitive prices with the best people, best practices, and best technology of cloud-based and mobile apps. The RealManage mission is to provide comprehensive and innovative solutions; exceed the expectations of our customers; provide visibility and transparency in all that we do for our clients who place their trust in us; measure our performance and improve at the fastest rate possible; create a work environment that encourages professionalism, growth, and diversity; and grow a financially strong organization which will enable us to provide industry leading innovations apart from our competition.
RealManage is a values-based company with the following values as our guiding principles:
Integrity: we always do the right thing.
Respect: for our customers, employees and company; mutual respect is the cornerstone for every RealManage relationship.
Selflessness: more than teamwork; we are part of something special and much larger than any of us.
Personal Relationships: we are a professional services company; people do business with people they like.
Always Improving: never satisfied, always learning and always growing; one is either getting worse or getting better…never staying the same. At RealManage, we are always getting better.
Immediate opening for an amazing, data-driven inbound marketer to assist with continuing to grow our marketing funnel for our company. You will work to attracting site traffic, converting that traffic into new leads for the business, and nurturing to close those leads into customers, the latter of which sales leadership will help you accomplish.
Digital Marketing Specialist
The RealManage Family of Brands is looking for a skilled and experienced Digital Marketing Specialist to work within our marketing department to help further brand awareness and develop organic and paid digital campaigns to meet our company growth goals. As digital specialist you are expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising.
Study community association industry trend indicators, track changes in community association industry, identify potential clients and best practices to market to them as well as identify and monitor competitors.
Collaborate with internal creative and website teams to create landing pages and optimize existing web presence for multiple brands on Hubspot.
Execute SEO/SEM and content strategy and deployment.
Executes social media campaigns (Facebook/LinkedIn/Twitter).
Create and execute paid advertising campaigns (Google Ads, Youtube, Bing)
Measure and report performance of all digital marketing campaigns and assesses against company benchmark goals (ROI and KPIs).
Identifies trends & insights and optimizes spend per channel and performance based on the insights. (Google Ads)
Brainstorms new and creative growth strategies for digital marketing initiatives and helps with supporting non-digital marketing campaigns
Experience in identifying target audiences and work with other digital team members to devise digital campaigns that engage, inform, and motivate.
Keyword and related topics research to identify content opportunities.
Optimization of landing page and lead generation campaigns
Collaborate with internal teams to evaluate end-to-end customer experience across multiple channels and touch points.
Plus other work related tasks
Education and Experience Requirements:
3-7 years proven working experience in digital marketing
Advanced search engine optimization (SEO) skills
Experience with Hubspot or Wordpress preferred.
Advanced experience in setting up and optimizing PPC campaigns on Google Ads
Demonstrable experience managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Experience in optimizing landing pages and lead generation campaigns.
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Ahrefs, Moz, WebTrends, SEMRush, etc.)
Working knowledge of ad serving tools
Commensurate with experience
Health / Dental / Vision Insurance Life / Disability 401 (k) Program