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About Raycon
Raycon is here to shake the consumer electronics industry to its core by proving that premium audio doesn’t have to price people out. We’re here to defy the industry by tailoring our tech to the people– giving them booming audio and luxurious comfort. By listening to our customers we’ve become one of the fastest-growing D2C brands out there (we’ve hit 1 million customers and on track to hit 2 million soon!). And best of all, we’re nowhere near done.
Our products have been co-signed by celebrities like P. Diddy, Justin Bieber, Migos, Snoop Dogg just to make a few. We’ve also gotten shout outs from Forbes, CNN, Mashable, Cheddar and Billboard.
We’re blowing up right now and that’s where you come in. We need people ready to hit the ground running, because Raycon is going places. Ready for the ride? Learn more at rayconglobal.com.
About the Role
Raycon is looking for an Analyst, Performance Marketing to support our next phase of growth. You’ll be leading the execution and optimization of our digital marketing strategy and multi-million dollars of annual spend. This is a huge opportunity for someone looking to be a key player in a fast-growing and successful startup brand.
The ideal candidate is a number-loving, but creative-minded unicorn. You’ll come up with crazy ideas, but aren’t afraid to spend time checking the numbers behind them. You’ll collaborate with our inspirational creative and web optimizations teams to build the best customer experience to drive customer growth and retention.
This is a full-time position and includes a competitive base salary and benefits. The preferred location for this role is New York, but remote candidates will be considered.
What You’ll Accomplish:
- Support multi-million-dollar marketing campaigns, focused on acquiring new customers
- Develop deep understanding of paid marketing channels and monitor channel performance metrics
- Drive our creative testing roadmap and explore new concepts and formats
- Help formulate and execute marketing strategies to achieve business goals
- Analyze large data sets to identify opportunities and optimize campaigns
- Partner with innovative digital marketing companies (e.g., Google, Microsoft, Facebook, emerging media and ad-tech players) to utilize new tools, techniques and advertising strategies
- Collaborate with internal stakeholders across Marketing, Creative, and Product to develop strategies and guide execution
- Provide input into merchandising calendars and site initiatives
- Contribute to the overall customer acquisition marketing and growth strategy
You have…
- BS/BA in Marketing, Business, Economics, Mathematics, or other concentrations with significant quantitative focus
- 2+ years’ experience in digital marketing, strategy consulting or investment banking
- Prior experience with Facebook Ads Manager, Google Adwords, TikTok, or other ad-tech platforms
- Strong interest or experience in consumer electronics, e-commerce, and/or B2C marketing
- Track record of strong academic achievement and professional trajectory
- Exceptional analytical horsepower and data-driven problem-solving skills
- A detail oriented mindset and ability to multi-task and thrive in a dynamic, fast-paced organization
- Excellent communication and interpersonal skills
- An innovative, positive, and self-directed attitude
Our Mission:
We’re here to democratize technology and enable inspirational audio experiences for everyone around the world. We’ll do so by designing accessible products that are thoughtfully designed, affordable, and born of genuine consumer needs.
Growth Potential: Work in a $800B+ market and growing
- The consumer electronics industry is massive, global, and growing!
- More specifically, the wireless audio industry will soon grow to a $100B+ market with fast growth as new technology is introduced
- 70%+ of smartphone users are still using wired earphones today
- Raycon has hit 1m customers and on track this year to hit 2m customers
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