Integrated Channel Marketing: Integrated Marketing Manager
Position Summary:
The Integrated Marketing Manager serves as a valued strategic marketing partner to our client business partners to create engaging marketing communications for internal and external audiences. They are responsible for managing cross-functional marketing campaign deployment for discrete lines of business within client. Working in coordination with Marketing Strategy, Creative, Digital, Customer Experience, Events and Operations teams as well as business stakeholders, the IMM will identify, articulate, and build consensus around marketing plans leveraging appropriate owned, earned and paid media. Following strategic alignment, the IMM will work in cooperation with marketing managers to execute, optimize and measure the campaign(s), ensuring alignment with the brand positioning and sharing results with business partners. Â
location: BOSTON, Massachusetts
job type: Contract
salary: $50.00 – 55.98 per hour
work hours: 8am to 4pm
education: Bachelors
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responsibilities:
This position specifically oversees marketing initiatives for client Human Resources, HR-TADEI, Corporate Communications and others as assigned.
Key Responsibilities: Explore, understand and become an expert in supported business areas;
Work collaboratively with marketing and business partners to define effective, innovative and results-oriented integrated strategies, managing to budget and timing expectations and leveraging all available channels;
Define insightful, motivating marketing strategies; brief creative teams and lead projects through the review and revision of work that delivers the brief and supports the integrated marketing strategy;
Develop and manage detailed project plans and schedule and campaign calendar management
Ensure key strategic criteria and milestones are hit throughout the process
Coordinate project wrap-ups and assist with providing reports for project results
Qualifications:
Eight-plus years of experience in digital and/or traditional marketing with proven effectiveness across audiences and channels. (website, email, social, mobile etc.) Agency experience a plus.
Outstanding consultative, critical thinking, analytical and communication skills
Able to operate strategically and build effective stakeholder partnerships
Impressive communication and presentation skills for multiple management levels, including senior leadership. Demonstrated ability to make sound business recommendations and decisions.
strong conceptual and creative thinker, able to summarize and clearly communicate findings and recommendations
Organized and detail-oriented with an ability to prioritize multiple projects and competing demands on a daily basis
Self-motivated, disciplined, fast learner with ability to be flexible and adapt in fast paced environment
Knowledge of Workfront work management platform a plus
Healthcare experience and familiarity with HIPAA privacy a plus.
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate’s education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
For certain assignments, Covid-19 vaccination and/or testing may be required by Randstad’s client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Randstad representative for more information.
Randstad was founded in 1960 by Frits Goldschmeding. We’ve never let go of his passion or the values that he established. By staying true to those fundamentals, we’ve expanded to represent more than 90 percent of the HR services market.
We provide outsourcing, staffing, consulting and workforce solutions within the areas of engineering, accounting and finance, healthcare, human resources, IT, legal, life sciences, manufacturing and logistics, office and administration and sales and marketing. We can’t wait to tell you all about it.
Our mission is to be a world leader in matching demand for, and supply of, labor and HR services. We believe in the value of work as a unifying force that shapes society for the better. We live by the core values established early in our company’s history: to know, serve and trust, striving for perfection and simultaneous promotion of all interests.
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