Pure Hockey Looking for Email Marketing Manager at Holliston, MA Full Time

Description:

Title: Email Marketing Manager

Department: Marketing

Location: Holliston, MA

About the Company:

Pure Hockey is a privately-owned specialty sporting goods company with over 60 hockey retail stores and e-commerce businesses. Positioned as the number one hockey retail company in the country, the company offers qualified candidates the opportunity to join a dynamic and fast-growing business.

In search of an email marketing manager to build marketing programs to increase user engagement and revenue across our premium products. The email marketing manager will be responsible for developing marketing strategy in collaboration with other channel owners, building and executing campaigns on our marketing automation platforms, and measuring success through rigorous data analysis. The email marketing manager will also be responsible for growing and maintaining the health of the email base.

Job Responsibilities

· Manage email and SMS marketing program including advanced automation, journeys, segmentation, and personalization for marketing, transactional and operational campaigns

· Oversee the email and SMS development process, including ideation, creative production, testing, deployment, and reporting

· Responsible for daily email production QA support to ensure correct linking, content, audiences, scheduling, and tracking

· Partner and collaborate cross-functionally with marketing, design, and business operations to align on initiatives and success metrics

· Work across ecommerce and digital marketing to develop coordinated digital marketing campaigns

· Assist with the development of emails and management of Pure Hockey’s affiliate program including monthly reporting and recruiting of affiliates

· Leverage customer data to drive a personalized and contextual experiences to increase customer retention and evaluate new opportunities for customer segmentation and personalization

· Identify and troubleshoot delivery issues and drive rapid resolution with support of technical team

· Monitor and provide weekly, monthly, quarterly, and annual reporting and insights (for total email/SMS, and by campaign/segment), identifying opportunities to drive optimal open rates, click rates, and revenue per send

· Identify and prioritize opportunities for email triggers, personalization, targeted offers, testing, and segmentation

· Manage publications and email and SMS marketing calendars and content, along with external vendor relationships

· Execute ad-hoc behavioral triggered email and SMS campaigns as needed

· Stay current with best practices, strategies, and industry standards related to email; ensure best practices through email compliance and spam regulation

Requirements:

• 5+ year of experience in marketing and 2+ years in email marketing
• Strong understanding of email marketing, and experience managing email programs with elevated level email segmentation
• Highly analytical and able to derive meaning from data; experience with web analytics tools such as Google Analytics and Excel
• Excellent verbal and written communication skills
• Strong organizational and project management skills
• Experience using campaign management tools and m email service providers (ESP) to execute campaigns
• Understanding of lifecycle marketing and customer acquisition and retention
• Ability to manage multiple, simultaneous projects in a fast-paced environment
• A team player: someone with a willingness to take on additional responsibilities when needed
• Ability to build relationships, understand stakeholder vision/direction, and present concepts
• Passionate and knowledgeable about the sport of hockey
• College degree or equivalent experience

Benefits

· Medical, Dental, Vision & Disability Insurance

· Life and Long-Term Disability Insurance

· Flexible Spending Plan

· 401(k)

· Paid Time Off

· Paid Holidays

· Employee Discount

PM20

PI188650594