PTC Looking for Conversation Marketing Content Strategist at Boston, MA  Full Time

Our world is transforming, and PTC is leading the way.Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

The Conversation Marketing Content Specialist plays an important role for Commercial Marketing on PTC.com. This strategic role has ownership of the Drift chatbot tool, our live sales experience for customers on the website. Our conversational marketing initiative provides a service to the highest-intent leads on the website, and this role will work to ensure this conversion tool is optimized across all segment audiences for our Digital Thread business.

This role will create, deploy, and enforce the conversational marketing roadmap to align with macro-level commercial marketing goals, with a strong focus on playbook content and call-to-action (CTA) optimization. This role will work with segment leaders in demand generation and product marketing to ensure the conversation marketing content strategy is relevant to multiple parameters, such as interested segment, buyer intent, region, and more personalization guidelines.

Analysis of content and conversation effectiveness/impact is another key component of this role, including keyword analysis and direction reporting, as well as measuring the Drift tool’s contribution to pipeline. Lastly, while this is very much a marketing role, this strategist will own the cadence of sales enablement for effective use of this tool, including training on key features and functionality, best practices, and areas of focus to improve customer experience.

PTC.com is a highly interactive website serving several unique business units for the company, so an understanding of web data and analysis is critical to assess user behavior and areas of optimization. Our current search visibility score is 3X that of our competitors-join us in our mission to make the website even more customer-centric, personalized, and optimized for conversion!

This isan excitingrole, as you will be working on one of the most interactive websites in the Industrial space. Considering that ~70% of the buyer’s journey happens in the digital space, this is a strategically critical role for PTC.

Your Team
This role sits in the Digital Marketing organization, and you’ll work cross-functionally with teams that are responsible for driving exponential growth within both the enterprise and transactional businesses. This position collaborates globally and cross-functionally with technical operations, product marketing, demand generation, content, and sales teams to execute on deliverables, ensure optimization and alignment, promote assets, support campaigns, and ultimately help meet revenue goals.

Your Day-To-Day
PTC is a place where innovative thinking is encouraged, and new ideas are always welcome. Our Digital Marketing team is highly collaborative, results-driven, and pivotal to the success of converting qualified prospect leads on our digital properties. We’re looking for smart, passionate people that want to work together to make a difference. If this sounds like you, let’s talk.

In a typical day, you will:

• Improve Drift playbook content to optimize for top lead conversions and user routing
• Perform campaign maintenance and updates in accordance with the Drift conversational marketing strategic framework
• Work with the Drift team on optimizations and managing the Drift-PTC partnership
• Run, record, and present on analysis on conversation effectiveness and pipeline contribution
• Assess performance of key performance KPIs to find areas of opportunity or reproduction at scale
• Develop strategy and execution of A/B tests to improve experiences with Drift
• Maintain relationships and connections to other cross-functional teams to collaborate on web conversion improvements and deliver test results
• Perform root-cause analysis on dead-end experiences or areas of user friction
• Regularly communicate with digital marketing leadership, marketing directors, sales leadership, and content staff to discuss direction, strategy, and priority

Preferred Skills and Knowledge:

• Approach conversion marketing from the content strategy perspective, with a firm mindset on considerations for different audiences, buying intents, and more
• Experience with owning a MarTech tool/enterprise technology (best practices, optimization, processes, etc.)
• Empowered to share ideas to promote continuous improvement
• Experience with conversion marketing/inbound conversion optimization
• Experience collaborating with marketing and sales to strengthen alignment
• Team player with strong people skills and experience working with cross-functional teams
• Metrics-driven with demonstrated analytical skills
• Creative thinker willing to test extensive ideas and apply learnings to future activities
• Creative thinker with experience in content strategy and A/B testing
• Ability to analyze and present results of marketing efforts to key stakeholders
• Ability to work independently in a fast-paced environment
• Excellent written and verbal communication skills

Preferred Experience:

• Minimum 1+ years’ experience in content marketing strategy in a corporate environment
• Minimum 2+ years’ experience in marketing

• Minimum of 1+ years’ experience in marketing analysis

Basic Qualifications:

• College degree
• Reporting and analysis skills
• Experience with Microsoft Excel and Google Analytics
• Knowledge of modern digital marketing best practices
• Understanding of user experience best practices

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.