Premier Research Labs Looking for Marketing and Digital Media Specialist at Austin, TX Full Time

About Us:

For over 30 years, Premier Research Labs (PRL) has offered uncompromising, beyond the state-of-the-art nutritional products, seminars, and services to the health professional community across the U.S. and internationally. PRL offers a full line of premium quality, professional nutritional supplements, and super foods. With our dedication to excellence, we insist our nutritional products meet the highest quality standard for safety, purity, efficacy, quality, and bioenergetic testing.

We are proud to state we are USP and NSF certified. PRL is one of only a handful of companies in the entire U.S carrying both certifications. This means we meet the strict standards to be the “Rolls Royce” of dietary supplement manufacturers. That’s why our motto is “The World’s Leader in Cellular Resonant Formulations”. Our mission is to provide premier quality, cellular resonant, nutraceutical formulas, and lifestyle strategies for our clients.

We have a great company culture with a friendly, highly motivated staff that is dedicated to creating premier quality nutritional supplements and natural food products that truly make a difference in people’s lives. We are not requiring vaccinations for our staff. Become a part of our awesome team!

Position Summary:

The Marketing and Digital Media Specialist is responsible for building and managing campaigns across performing marketing sources including, but not limited to, Facebook, Instagram, Google, Bing, LinkedIn, YouTube, Taboola, etc. This person will also research, analyze and optimize paid media campaigns while measuring and reporting on KPIs.

Essential Functions:

• Manage daily campaign budgets and continually improve cost per acquisition (CPA), conversion rates (CR), and return on ad spend (ROAS)
• Scale campaigns to maximize ROI
• Create and implement campaign multivariate test experiments to identify optimal campaign settings
• Create and execute keyword management, creative testing, and bidding strategies on PPC search
• Create ads and audiences based on funnel segmentation
• Utilize reporting tools (GA, Ads Manager, Hubspot) to develop insights and action items to achieve goals
• Set up and organize tracking links for paid social campaigns
• Utilize best practices to manage campaign strategy, structure and reporting
• Acquire new clients as well as continue to market to existing user base Research and test new ad networks for new audience pools
• Conduct SEM audits for campaign research
• KPIs:
• o Cost per Click – CPC ($)
• o Cost per Acquisition – CPA ($)

• o Quality Score (Numeric)
• o Return on Ad Spend – ROAS (Numeric)

Education & Experience:

• Bachelors in relevant area of study preferred or years of service can be substituted
• Experience managing paid media campaigns, with a focus on paid social
• Experience developing and implementing performance tests and developing recommendations based on results
• Experience with Google Analytics, Google Tag Manager, and Google Data Studio
• Facebook Advertising: 3 years (Preferred)
• Google Advertising: 3 years (Preferred)
• Bing Advertising: 2 years (Preferred)
• YouTube Advertising: 2 years (Preferred)

Skills:

• Expert understanding of Facebook Ads Manager including pixel and custom event management
• Strong understanding of Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Twitter ad platforms
• Ability to multitask and meet deadlines under pressure
• Active interest in keeping up with social and paid media trends
• Great communication skills to be able to explain complex concepts clearly and efficiently, as well as give consultative advice to help clients grow

Job Requirements:

• Willingness to be based at the company’s physical location near Austin, Texas area
• Willingness to work over standard 40-hour work week as necessary to drive results

Employee Benefits:

• Paid Time Off
• Competitive Compensation
• Paid Holidays
• Healthcare insurance
• Dental and Vision insurance
• Life Insurance
• 401(K) retirement program with company match
• HSA (Healthcare spending or reimbursement account)
• Employee product discounts
• A great company culture with a teamwork attitude
• Excellent managers who really care about their staff

Job Type: Full-time

Pay: $55,000.00 – $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Supplemental Pay:

• Bonus pay

Work Location: One location