PowerSchool Looking for Senior Manager, Marketing Automation at Folsom, CA  Full Time

Overview

The Senior Manager, Marketing Operations will lead the Marketing Automation team in meeting our goals of optimizing technology to enable effective marketing. This leader will be asked to ensure high data quality, and serve as the subject matter expert for the use and application of marketing automation tools and practices to enable smarter decisions, and align marketing analysis, planning and strategy.

Responsibilities

The Senior Manager, Marketing Operations is in a central and highly visibile position in our organization. We needs someone that understands automation, particularly Marketo – and how to leverage automation and integrations to support the objectives. We want someone that is able to translate highly technical (and specific) needs to partners across the organization that may be less technical or versed in Automation best practices. While this Senior Manager will have their hands in many things, they should understand that the operation, optimization and analysis of the full funnel (from entry to closed won) is the primary objective.

• Marketing Automation governance – specifically, governing the usage of MAP (and related tools) for the successful creation of Marketing programs aligned to our data standards.
• Marketing full funnel tracking (lead flow) and oversight – capture all leads, ensure proper tagging and tracking, review (and optimize) performance against SLA’s
• Marketing Database stewardship – building processes and cross-functional alignment with the big objective of having a database clean enough to monetize activities and engagements. Grow the marketable contacts, establish re-engagement programs and develop effective hygiene/deletion practices
• Lead the Marketing Automation team as we continue to grow our skills in program analysis, segmentation, personalization and ABM tactics
• Execute and track campaigns across the funnel, including outbound net new emails, nurturing emails, webinar invite emails, event support emails, customer emails, customer/partner e-newsletters, etc.
• Serve as a partner consultant in support of our digital marketing efforts, including automation support for the website (forms, tracking, etc)
• Work closely with content providers, designers, product managers, regional marketing managers, sales and partner management on the production of marketing campaigns.
• Develop reporting templates and manage ongoing reporting for all email, webinar, event and social media campaigns.
• Explore and research new ways to reach and engage existing and prospective customers
• Other duties as assigned

Qualifications

• Bachelor’s degree in Communications, Marketing, Business, English or a similar area
• Over 5 years of experience in the marketing operations field; with at least 2 years’ experience managing others
• Expert Marketo skills, certification preferred but not required
• Excellent organizational and analytical skills with experience creating and managing the process from first-touch to close, plus dashboarding/reporting to assess marketing value
• Self-starter mentality with the ability to work without much direction.
• The ability and desire to thrive in a high-energy, fast-moving, cross-functional team culture.
• Analytical ability is required in order to gather and summarize data for reports, and find solutions as needed to continuously improve.

EEO Commitment

PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing .

Please see job description

PI200829777