Pollo Campero Looking for Digital Marketing Manager at Dallas, TX Full Time

The Digital Marketing Manager ensures technology and automation are integrated and deployed effectively, marketing funnels are optimized, business & marketing goals are clearly defined, data is leveraged, and insights applied. While staying on budget and on plan, the Digital Marketing Operations Manager brings people, processes, technology & data together to take marketing plans and content to market.

The position includes but is not limited to below key responsibilities:

• Manage marketing campaign execution on marketing platforms, such as the website, eCommerce solution, loyalty platforms, review and approval software and content management systems
• Review analytics, reporting, and dashboards to measure the effectiveness of each channel, overall performance of the marketing programs and make strategic recommendations based on data & insights
• Customer journey mapping and management/optimization of marketing funnel
• Execute experiments and A/B to strengthen campaign effectiveness
• Vendor relationship building
• Liaison to Field Marketing Management
• Optimize marketing technology infrastructure
• Drive the development of web and mobile applications, content management systems and content calendars

Requirements:

• 5+ years of marketing experience with a focus on digital marketing
• Digital paid media management in partnership with national media
• Social media management
• 3rd party online delivery support (Uber, Doordash, etc.)
• Experience with analytics & converting numbers into insights
• Experience managing or supporting management and implementation of marketing technology stack
• Experience managing or supporting management of marketing funnel required
• Bachelor’s degree in marketing or a related field
• Bilingual English/Spanish is a plus

Job Type: Full-time

Pay: $75,000.00 – $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Dallas, TX 75251: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Have you had experience with 3rd party online delivery support (Uber, Doordash, etc)?
• Do you have experience using analytics & converting numbers into insights to optimization of Digital Marketing funnel?
• Do you have experience in Quick Service Restaurants (QSR) Marketing?

Education:

• Bachelor’s (Required)

Experience:

• Digital marketing: 5 years (Preferred)

Work Location: One location