Petco Looking for Direct Mail Marketing Manager at San Diego, CA  Full Time

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Position Purpose

To develop and manage strategic direct marketing plans using data to ensure the right offers and messages are delivered to the right customer at the right times. Directs effective contact strategies and associated investment allocations to increase ROI and deliver incremental margin. Organizes the CRM team to work collaboratively across the enterprise with multiple business units and Senior Executives to define strategies, develop implementation plans and measure success for direct mail marketing programs (both Vendor and Petco funded).

Responsible for multi-million dollar print, postage and coupon budget including planning, forecasting, and approvals.

Essential Job Functions

The incumbent must be able to perform all of the following duties and responsibilities with or without a reasonable accommodation.

Support Vendor funded direct to consumer marketing programs in partnership with Vendors, Marketing and Merchandising organizations. Identify opportunities that successfully address both Petco’s and the Vendor’s goals and be accountable for measurable results and closed-loop planning. Primary CRM COE contact for all direct mail initiatives. Manage recommendations for Vendor participation, financial commitments and supporting documentation. CRM relationship manager for all CRM Vendor initiatives, developing relationships that support Petco and Vendor Initiatives and raises the profile of CRM activities. Direct campaign planning and development processes and create a compelling and consistent customer branding experience across Vendor CRM materials, ensuring alignment with Petco branding and messaging while supporting the Vendors brand. Oversee formal performance recap process, ensuring optimization of marketing spend and driving continual improvement on key performance metrics including profitability, retention, frequency, response, etc. Partner with the Marketing Analytics team to ensure they have the necessary information to provide results, design strategic test and learn plans and develop new predictive models to enhance success. Effectively communicate campaign results in a consistent and timely manner, including strategic recommendations and future adaptive plans. Demonstrate year over year improvements to Vendor CRM products through new and enhanced vehicles. Supervise 2 Campaign Analysts, providing guidance and support on campaign management and execution, as well as overseeing growth opportunities and personal development.

Problem solving – Gathers and analyzes the most critical information needed to understand problems. Identifies the key issues in complex or ambiguous problems. Breaks down problems into manageable components. Recognizes symptoms that indicate problems.

Planning and Execute Efficiently – Develops realistic plans (e.g., action steps, timelines) to accomplish objectives (e.g., optimizing staffing schedules). Plans and manages his/her own and others’ time, based on business priorities, and follows up to ensure all work requirements are completed in a timely and accurate manner. Holds him/herself and team accountable for outcomes (e.g., achieving goals and complying with policies and procedures). Anticipates and addresses obstacles, redirecting efforts to accelerate the work or improve quality.

Education/Experience

• Four-year college degree in Marketing and/or Business Administration required. Masters degree preferred.
• Six to eight years of experience in leveraging data to build customer focused communication strategies as well as strong grasp of customer lifecycle management.
• Excellent analytical skills, strong verbal presentation and written communication, as well as previous supervisory or managerial role are required.
• Proven ability to assess trends, competitor actions and advances in CRM products and services is a strong plus.
• Excellent skills in Microsoft Office Suite.

Competencies:

• Analyze Information – Gathers and analyzes the most critical information needed to understand problems. Identifies the key issues in complex or ambiguous problems. Breaks down problems into manageable components. Recognizes symptoms that indicate problems.
• Demonstrate Credibility – Follows through on commitments. Is honest and direct in dealing with people. Acts consistently with stated policies and practices. Does not disclose confidential information.
• Plan and Execute Efficiently – Develops realistic plans (e.g., action steps, timelines) to accomplish objectives (e.g., optimizing staffing schedules). Plans and manages his/her own and others’ time, based on business priorities, and follows up to ensure all work requirements are completed in a timely and accurate manner. Holds him/herself and team accountable for outcomes (e.g., achieving goals and complying with policies and procedures). Anticipates and addresses obstacles, redirecting efforts to accelerate the work or improve quality.
• Seek Customer Satisfaction -Ensures the accurate understanding of customer needs (e.g., ensures that customer-facing employees ask key questions). Seeks feedback from customers to identify improvement opportunities. Ensures follow-up with customers to confirm problems are solved. Continually searches for ways to improve customer service (including the removal of barriers, and providing solutions).
• Select and Develop – Identifies and recruits/refers qualified people. Makes accurate evaluations of people’s capabilities and fit. Provides honest, helpful feedback to others on their performance. Provides coaching and guidance where appropriate to enhance others’ skill development.
• Use Appropriate Judgment – Makes sound decisions regarding everyday issues and problems. Chooses from alternatives based on consideration of pros, cons, tradeoffs, timing, and available resources. Evaluates the impact or consequences of actions and decisions (e.g., impacts on sales, customer satisfaction). Makes timely decisions regarding problems/issues requiring immediate attention.

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

$99,600.00 – $149,400.00

Exact rate of pay will be based on position, location, and experience level.