PerkinElmer Looking for Marketing Coordinator- Hybrid in Georgia at Kennesaw, GA  Full Time

ESSENTIAL ACCOUNTABILITIES:

* DesignandmaintainMarketingmaterials,bothprintanddigitalcollateralincludingproductand sales literature, website graphics, trade show graphics and social media graphics with a focus on creating awareness for us to drive share of mind and wallet, this person is responsible for content creation and campaign development.

* Drives awareness and interest – Designs content marketing strategies and assists with quarterly campaign plans to achieve the business targets; Delivers engaging content/insights that will resonate with the target audience’s pain points and will be used by Sales and Marketing

* Lead generation and metrics – Collaborates with Marketing team to track campaigns; Measures ROI and analyzes data to define improvements and next steps

* Experience translating technical writing into benefits and value propositions for marketing campaigns (aligned with the buyer’s journey and different buyer influencers) and sales tools

* Solid knowledge of marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

* Assistwithtradeshowpreparationandlogistics

– Aidwithphotographyandvideoproduction

– Developmarketingcampaigns

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities of this job at any time.

Basic Qualifications:

• BS/BA degree & 0-1 year of experience in Communications, Graphic Design or Marketing

OR

• AS/AA degree &2 years of experience in Communications, Graphic Design or Marketing

OR

• HS degree or GED &4 years of experience in Communications, Graphic Design or Marketing

Preferred Qualifications:

• Highly creative

• Work is performed as a hybrid of remote and in office
• Operateacomputerkeyboardandviewavideodisplayterminal50%ofworktime,includingprolongedperiodsof time
• The movement and transportation of equipment, most of the time under 25 pounds but may exceed 100+ pounds
• Machines, tools, equipment, and work aids representative and commonly associated with PCs, printers, and office work areas.
• Worksunderlimiteddirectsupervisionwithahighlevelofresponsibilitytodeliverassignmentsthatapplytogeneral policies and guidelines
• Accesstoconfidentialcompanydatawheredisclosuremayjeopardizethecompany’scompetitiveposition
• Knowledge of videography and video editing software.
• Photography experience
• Packaging design
• AbilitytocontributetotheMarketingTeameffortsbyaccomplishingrelatedresultsasneeded
• Ability to work in a team, deadline oriented environment
• Time Management
• Excellentattentiontodetail
• Ability to create images that identify a product or convey a message
• Abilitytotakedirectionandincorporateintoexisting work
• Extensivedesignexperience
• Illustration
• AdobeCreativeSuite(InDesign,Photoshop,Illustrator,Acrobat)
• MicrosoftOfficeSuite(Outlook,PowerPoint,Word,Excel)
• SocialMediaTools(SproutSocial,Hootsuite,CoSchedule,etc…)
• ProjectManagement/Collaborationsoftware(Slack,Trello,Basecamp,etc…)
• Premier Pro, After Effects, Animate, HTML 5 are preferred, but not required.
• PhotographyVideoproductionexperiencepreferred,butnotrequired.
• Copywriting experience preferred, but not required.