Parkson Corp. Looking for Marketing Specialist at Trussville, AL Full Time

Location:

Fort Lauderdale, FL

General Description:

Works directly with the Director of Marketing to design, create, and deliver marketing programs to support the growth and expansion of Parkson’s products and services.

The primary areas of focus for this position are:

Marketing Materials: coordinate, create, execute and update marketing collateral using key branding and marketing elements to ensure consistency of message delivery, working across the organization and with multiple mediums (e.g., print, video, office branding, etc.); handle all of the day-to-day requests from the organization related to sales and marketing needs

Creative Design: Assist with the creative development of new marketing collateral, including brochures, case histories, PowerPoint templates, and other graphical design needs, including office branding and product branding efforts. Effort would extend to support of Parkson’s external and internal website(s) and social media objectives

Trade Show Support: timely and effective support of Parkson tradeshows including creative and logistical support, stepped-up effectiveness measurement procedures (e.g., leads capture and analysis), and continual creative updates of trade show elements

Primary Duties & Responsibilities:

• Meets with appropriate Product Specialists and Managers to discuss marketing needs, and serves as the liaison between Parkson and its’ multitude of external marketing partners, vendors and agencies when developing and editing materials
• Manages consultants and sub-contractors including developing and executing contracts, managing day to day activities and ensuring scope of work is completed, develops and executes extensions and amendments as necessary
• Works with Product Managers and Product Specialists to define value propositions and develop marketing strategies based on competitive market
• Monitors Marketing budget throughout year, including year to date spend vs budget and estimated year end totals per task
• Develops high-quality draft text and layouts as part of campaign materials and press releases; coordinates internal approval process
• Proofreads and edits all marketing communications prior to internal or public releasing
• Reviews in-house marketing and sales literature as well as external, competitive offerings to continually present recommendations to increase marketing effectiveness
• Conceptualize, develop, and execute product videos, general Parkson videos, and educational videos
• Manage company social media accounts for Parkson and MRI – provide engaging and relevant content for existing customer base, potential customers, rep network, and internal employees.
• Work with designers to create new ad campaigns / concepts across all Parkson brands
• Develops and coordinates multimedia packages—invitations, brochures, videos, certificates
• Develops direct mail programs, monitors the campaign roll-out, and tracks the resulting metrics
• Ensures trademarks are used correctly across all materials
• Work with management team (product manager and leadership) on new product development initiatives including development of new product branding and communications, product naming, logo creation, brochure creation, web page additions
• Manages proper routing and approval of materials, including all creative elements, legal documents, financial budgeting allocations, etc.
• Manages all aspects of trade shows in a cost-effective manner, continuously obtaining feedback from Regional Sales Managers on show effectiveness and recommended changes
• Upgrades and enhances website information and features
• Performs other duties as required

Education and/or Experience:

• Bachelor’s Degree in marketing, communications, graphic design, or business administration
• 5+ years of experience in water/wastewater equipment marketing, or similar engineered product field preferred

Knowledge, Skills & Abilities:

• Detail oriented with excellent organizational, time-management and project management skills
• Ability to lead initiatives and project teams across multiple projects in a fast moving, creative and high latitude environment
• Excellent proofreading, written, verbal and interpersonal skills
• Proven record of delivering successful projects on-budget and on-time
• Ability to balance creativity with organization, discipline and prioritization
• Proactive nature to learn, seek answers and deliver solutions
• Ability to be a strong contributor on cross functional teams
• Team player – able to motivate, inspire and support peers as needed or requested
• Ability to quickly learn about water and wastewater companies, market verticals and Parkson’s portfolio

Travel:

• Occasional travel is required

Parkson Corporation does not sponsor for immigration, including for H-1B, TN, and other non-immigrant visas, for this role.

Benefits include health care (medical, dental, vision) with coverage starting on first day of employment as well as 401(k) with company match and holiday pay.

Parkson Corporation is committed to a diverse and inclusive workplace. Parkson Corporation is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.