Pacific Life Looking for Sr. Digital Marketing Specialist at Aliso Viejo, CA Full Time

Job Description:

Pacific Life is investing in bright, agile and diverse talent to contribute to our mission of innovating our business and creating a superior customer experience. We’re actively seeking a talented Digital Marketing Specialist to join our Digital Marketing Team in Aliso Viejo, CA. This role can be on-site or 100% remote.

As a Digital Marketing Specialist, you’ll play a key role in Pacific Life’s growth and long-term success by scheduling and sending emails, building email journeys and audience lists, using templates to create/update webpages, conducting user acceptance testing (UAT), and advocating for digital best practices. You will fill an existing role that sits on a team of seven people in the Life Insurance division. This role would actively engage with creative services, IT, Salesforce and Market Cloud specialists, and data analysts to drive overall program efficiency and success.

How you will make an impact:

Day-to-day responsibility for scheduling, personalizing/formatting, versioning, proofreading, testing, and sending emails using various email distribution systems including Marketing Cloud

Collaborate with others on planning, building, testing, and releasing new and revised webpages for various websites

Be an advocate and help implement digital marketing best practices

Create reports of email tracking data and work collaboratively with data analyst to communicate key metrics including weekly, monthly and quarterly program performance as well as testing and heat map analysis to drive program optimization

Recommend new ideas and innovations to grow and improve email engagement / website traffic while optimizing contact strategies for overall file health

Advise Marketing Team and/or IT when issues arise on platforms, suggesting and implementing solutions when appropriate

Play a key role in learning and onboarding new email or web technologies

Troubleshoot and solve basic Marketing Cloud-specific issues

The experience you will bring:

Salesforce Marketing Cloud Email Certification required within 6 months of employment

Bachelor’s degree or equivalent experience

4-6 years of demonstrated marketing experience with high aptitude for technology and experience with email campaign or website management

Ability to build or edit email marketing campaigns using templates with basic email automations

Hunger for knowledge and increasing responsibility over time

Curiosity, self-motivation, and willingness to learn new systems and software are essential as this role assists with execution of key components of strategic marketing initiatives

Strong analytical abilities to analyze information and determine if strategies are effective in enhancing the overall user experience

Able to analyze and solve problems of a technical nature with little guidance

Experience communicating both marketing/business requirements as well as technical requirements in order to clearly explain business goals/problems

Able to work effectively in a team environment, building rapport and relationships

Excellent time management skills and ability to adapt to the ever-changing priorities

Work quickly and efficiently while maintaining a high level of attention to detail

Positive attitude

What will make you stand out:

Familiarity with HTML, Litmus, Contentful, Adobe Experience Manager (AEM), IBM WebSphere, Salesforce Marketing Cloud, AMPscript, SQL, responsive design, and Google Analytics is a plus

Drive to stay current with the latest industry news and developments

More reasons to join:

At Pacific Life, the work we do matters. We work passionately each day to drive our company forward while enjoying job security, flexible scheduling, and great opportunities for career growth.

If you’re seeking a thriving career doing the type of meaningful work that’s all too rare at a Fortune 500 Company, Pacific Life is the place for you. If you are a self-starter who appreciates creativity and individuality in your colleagues – even better. We look forward to receiving your application.

You belong at Pacific Life

At Pacific Life we believe you belong. We foster a culture of belonging, a space where all employees are empowered to be authentic. We embrace and celebrate diversity, create a culture of equity and inclusion, and value and respect every employee.

Our workplace:

In 2020, we demonstrated agility and swiftly shifted to a working-from-home environment with little to no disruption. Going forward, we will move toward a hybrid, digital-first workplace that encompasses flexible work policies, inclusive space design, and innovative technology solutions. At Pacific Life, we are pioneering a trail and challenging the status quo to build the next normal.

Want to learn more about life at Pacific Life? Take an inside look at our company culture: Instagram.com/lifeatpacificlife.

How We Help You Succeed:

We’re fostering a culture of shared values across our company by providing generous compensation and comprehensive benefits that allow our employees to find fulfillment and security in personal life and career alike. These include:

Competitive Salary and Benefits

Work-Life Balance & Flexible Scheduling

Medical, dental, and vision as part our commitment to investing in the health and wellbeing of our employees

Two retirement savings plans: 401k savings plan with company match and Company Retirement Contribution (company-paid)

Generous PTO and holiday pay

Warm Colleagues & Inspiring Culture

EEO Statement:

Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.