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The Role:
The Social Media Manager will develop, execute, and maintain our social communications strategy. You will curate and develop engaging, relevant content as well as manage our ambassador program. We are looking for someone who knows the hottest trends in social media and is excited to bring a fresh perspective to our social media platforms. Do you know what works, what doesn’t, and why? Do you wake up and go to sleep scrolling through Instagram, TikTok and YouTube? Do you thrive off of creating engaging stories? Do you understand strategy for social and best practices on how to bring it to life? Do you know how to harness and amplify a brand message to create authentic experiences and interactions with our community? Then this is your dream job!
The Social Media Manager will develop, execute, and maintain our social communications strategy. You will curate and develop engaging, relevant content as well as manage our ambassador program. We are looking for someone who knows the hottest trends in social media and is excited to bring a fresh perspective to our social media platforms. Do you know what works, what doesn’t, and why? Do you wake up and go to sleep scrolling through Instagram, TikTok and YouTube? Do you thrive off of creating engaging stories? Do you understand strategy for social and best practices on how to bring it to life? Do you know how to harness and amplify a brand message to create authentic experiences and interactions with our community? Then this is your dream job!
What You’ll Do:
- Create, curate, and manage social media content for Facebook, Instagram, TikTok, YouTube and Pinterest as well as introduce trending sites.
- Report on performance metrics from every channel, build a content calendar and make recommendations for improvement.
- Collaborate with digital marketing, creative and product teams to create “in the now” content for social channels
- Identify industry trends and determine how they relate back to our brand
- Lead community-building efforts by engaging with comments, brand Ambassadors and influencers.
What You’re Great At:
- Learning about our customer and looking for new, creative ways to engage with them
- Managing multiple projects with cross-functional teams
- Testing, learning and recommending new ideas
- Rolling up your sleeves and jumping on opportunities when you see them
Who You Are:
- You have excellent communication skills with the ability to articulate results to all everyone in the company
- You are a self-starter who is excited to uncover new opportunities
- You are a team player
- You are fun, engaging, and passionate about what you do
- You have experience with various media platforms
Special Requirements of the Position:
- Final candidates will be required to submit samples/online portfolio of their social media work.
- Position is based in Ewing, NJ with some travel to Chambersburg, PA and to photoshoots.
