NewYork-Presbyterian Hospital Looking for Manager Marketing at Manhattan, NY Full Time

Location

New York, New York

Shift:

Day (United States of America)

Description:

The Marketing Manager will project manage multiple full digital life cycle innovative marketing programs and initiatives, developed in part to help increase brand awareness, through consideration and conversion campaigns. This position will work across multiple service lines, locations and departments across the enterprise such as Marketing, Operations, Patient Experience, Public Relations, and Social Media, as well as external digital agencies and vendors.

Essential Job Duties

Help to develop marketing plans that include: digital objectives, strategies, and programs designed to establish awareness, brand reputation, and consideration/conversion tactics.

Ability to project manage multiple digital projects (Website/Campaign launches, Metrics) with multiple stakeholders, such as service lines, locations, IT, and external agencies/vendors.

Experience managing and launching Digital projects and campaigns across multiple platforms. (Web, Mobile, SEO/SEM, Paid Search, Display).

Strong knowledge of website analytics, campaign management tools and dashboard programs such as Web Trends, Google Tag Manager & Power BI.

Ability to interpret and analyze data from multiple sources across digital marketing campaigns (i.e. email, display, search, social, video, mobile) for the following criteria: open rates, click through rates, response rates, web site conversions, etc.

Oversee daily, monthly, and quarterly reporting that informs and supports marketing departments’ business needs.

Analysis and interpretation of metrics and campaign results, and being able to formulate key insights and actionable recommendations.

Assist the Digital Marketing Director with developing and implementing digital department processes.

Performs all duties inherent to managerial role. Participates in hiring, training, evaluation and termination of assigned staff according to hospital policies and procedures.

Performs other special projects and duties as assigned.

Qualifications Required (R) Preferred (P)

Education

Bachelor’s degree from a recognized college or university.

R

Licensure/Certifications

N/A

Work Experience

A minimum 8-10 years digital marketing experience with a corporation or advertising agency.

R

Must have outstanding interpersonal and communications skills, a proven track record of success.

R

Working knowledge in CRM, Marketing Automation and Analytics tools.

R

Demonstrated experience in synthesizing data into stories.

R

Must have outstanding interpersonal and communication skills.

R

Ability to work independently, and to be able to communicate directly with various personnel at the hospital such as physicians, their staff and other healthcare professionals.

R

Working knowledge of MS Office Suite (Word, Excel, PowerPoint, Project and Outlook).

R

Must be skilled at executing within tight timeframes with attention to detail and accuracy.

R

Ability for flexibility in scheduling, as some evenings and weekends may be required.

R

Physical/Environmental Conditions Yes (Y) No (N)

Physical/Hazardous/Work Environment – The work environment and physical demands described here are representative of those required by an employee to perform essential functions of the job with or without reasonable accommodation.

Ability to work in surroundings with degree of dust, noise, odors, etc. without undue discomfort.

Y

Ability to hear, talk, walk, stand, bend and stretch.

Y

Ability to read, write and interpret documents.

Y

Ability to sit for long periods of time at desk to perform job functions.

Y

Ability to communicate effectively with clients and co-workers.

Y

May be exposed to mechanical/electrical/radiant/explosive/burn and chemical hazards.

N

May be required to handle, dispose of and/or identify hazardous waste and hazardous materials.

N

May be required to operate and clean equipment.

N

May be required to work both indoor/outdoor under extreme temperatures.

N

May be required to handle reasonably heavy weights across distances.

N

May be required to operate heavy vehicles.

N

Must be trained in and knowledgeable of all Hospital policies and procedures pertaining to hazardous waste and hazardous materials and maintain qualifications applicable to assigned work.

N

Other:

Must be able to travel to all NYP locations

Y

OSHA Yes (Y) No (N)

Duties performed routinely require exposure to blood, body fluid and tissue.

N

Normal routine involves no exposure to blood, body fluid or tissue, but potential for exposure.

Y

Normal routine involves no exposure to blood, body fluid or tissue. Incumbents are not called upon to perform or assist in emergency care or first aid.

N

Join a healthcare system where employee engagement is at an all-time high. Here we foster a culture of respect, diversity, and inclusion. Enjoy comprehensive and competitive benefits that support you and your family in every aspect of life. Start your life-changing journey today.
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• #1 in New York, “America’s Best Hospitals 2021-2022.” – U.S.News & World Report
• 2021 “Employees’ Choice Awards: Best Places to Work” – Glassdoor
• 2021 ” Best Workplaces in Health Care & Biopharma” – Fortune
• 2020 “America’s Best Employers in New York State” – Forbes
• 2020 “Working Mother 100 Best Companies” – Working Mother
• 2020 “Best Companies for Multicultural Women” – Working Mother
• 2020 “Best Workplace for Men in Nursing” – American Association for Men in Nursing

Discover why we’re #1 in New York and a best employer at: nyp.org/careers

NewYork-Presbyterian Hospital is an equal opportunity employer.