The marketing team at McGraw Hill makes a difference for learners and educators across the world. Our marketing team needs individuals with new ideas and innovative ways of connecting with people. The role of a Marketing Coordinator will support our Higher Education products. You will be building marketing campaigns that will help users find their best learning solutions while being responsible for the go-to-market plan and drive growth for the product lines.
How can you make an Impact?
The Marketing Coordinator handles day-to-day marketing activities effective to project management, social media management, promotional deployment, campaign performance measurement, and assisting in driving awareness about existing & new products. You will be supporting all marketing activities for the group, in addition, you will work with content marketing, digital marketing, executing tactical day-to-day campaign deliverables, social media & brand campaigns, content marketing research, and marketing administration.
What you will be doing:
Providing general marketing and digital marketing support to the team necessary to actualize GTM strategies to support new business development, lead generation, and customer retention.
Deep-dive market and competitive research, as well as campaign effectiveness reporting, as needed.
Write, edit and proofread marketing communications and campaign content for internal and external use in GTM campaigns and sales/marketing enablement resources.
Support marketing team with ad-hoc marketing support necessary to actualize their GTM strategies, including but not limited to website page updates, campaign delivery, social, and search.
Design and content support for landing pages, blogs, websites, campaign programs as needed to support regional sites.
What You’ll Need To Be Successful:
2-3 years of experience in digital marketing or in a marketing support/coordinator role.
Previous experience in EdTech, or Higher Education is preferred.
Ability to manage multiple projects, tasks and deliverables.
Sufficient analytical and critical thinking skills.
Previous marketing experience preferred, including the presentation of information to external audiences.
Social media skills and expertise with proficiency in MS Office, MS Windows, technology and the web.
As an education innovation company, we’re proud to play our part by inspiring learners around the world. If you bring your curiosity, we’ll help you grow in a collaborative environment where everyone shares a passion for success.
Are you ready for a new challenge? Apply for a career at McGraw Hill and together, we’ll impact the world.