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Job Description
This position represents an exciting and challenging opportunity to be part of a private equity-backed market leader that is growing rapidly through the execution of organic growth initiatives such as national and local sales programs. As a key member of the Company’s senior management team, the CMO will be responsible for providing direction and guidance by evaluating and developing marketing strategies, planning, and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company’s brands. Finally, you will be in charge of organizing company conferences, trade shows, and major events.
The successful candidate must be goal oriented, have strong attention to detail, have well-developed business acumen, be customer focused, and be a hands-on leader who takes ownership of the execution of the Company’s marketing strategy.
ESSENTIAL JOB FUNCTIONS
- Drive revenue and brand awareness through digital program development, analysis, and optimization.
- Manage all digital channels and website design, keeping content updated, engaging and relevant for multiple locations.
- Lead annual marketing planning with lines of business and senior leadership.
- Ensure consistent messaging for proposals and stewardship of the brand.
- Develop and implement digital strategies that increase brand awareness, drive site traffic, and deliver incremental sales on our website.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Brainstorm new and creative growth strategies.
- Develop content for website and social channels (refresh regularly).
- Efficiently and effectively prepare and maintain marketing strategy, plan, and develop content for new and existing services.
- Equip the marketing, sales, and operations teams with messaging and sales collateral for all products and services.
- Working with specific key customer segments to generate new qualified leads and set up appointments for demos or introducing them to the appropriate partners.
- Attend industry events and promote as requested.
- Responsible for providing communications and messaging for trade shows and other events.
- Other duties as assigned.
SKILLS AND ABILITIES
- Extensive experience in creating, spotting, anticipating, and converting opportunities for growing the business beyond signed scopes.
- Motivational leader who can move quickly, work across boundaries, collaborating with customers and colleagues to achieve growth objectives; thrives on leading change and innovation.
- 10 plus years of experience in a significant leadership position in a maintenance or construction services business.
- Strategic, assertive, and flexible to drive intentional, iterative plans in a fast-paced environment.
- Excellent writing, organizational, planning, and communication skills.
- Ability to work in a deadline driven environment.
- Exceptional customer service skills and attention to details.
- Ability to translate customer requirements into final services description.
- Experience copywriting / editing marketing materials and other company materials.
- Ownership of projects, start to completion.
- Management of a high volume of detailed, confidential information.
- Proficient in Microsoft Office Suite.
- Experience in working in WordPress.
- Supportive of team success without recognition.
MINIMUM REQUIREMENTS
- Bachelor’s degree with a concentration in Marketing, Business, or related field
- Minimum of ten years management experience working in a communications/marketing function
- Minimum 3 years managing others
- Minimum of 5 years of marketing communications experience, including branding, advertising, internal communications, writing
- Minimum of five years of experience in a digital marketing role, including but not limited to, content marketing, SEO/SEM, social media, video, and email marketing
- Based in Austin TX or willing to relocate to the area
PREFERRED REQUIREMENTS
- MBA or Advanced degree
PHYSICAL DEMANDS
| Stand | F | Push/Pull | ||
| Walk | F | Under 10 lbs. | F | |
| Sit | F | 11-25 lbs. | O | |
| Handling/Fingering | F | 25-50 lbs. | O | |
| Reach Outward | O | Over 50+ lbs. | N |
| Reach Above Shoulder | O | Lift/Carry | ||
| Climb | N | Under 10 lbs. | F | |
| Crawl | N | 11-25 lbs. | F | |
| Squat or kneel | O | 25-50 lbs. | F | |
| Twist | O | Over 50+ lbs. | N | |
| Bend | O | Overhead | ||
| Outdoor Environment | N | Push/Pull | O | |
| Office Environment | F | Lift/Carry | O |
N (Not Applicable) Activity is not applicable to this occupation.
O (Occasionally) Occupation requires this activity up to 33% of the time (0 – 2.5+ hrs./day)
F (Frequently) Occupation requires this activity from 33% – 66% of the time (2.5 – 5.5+ hrs./day)
C (Constantly) Occupation requires this activity more than 66% of the time (5.5+ hrs./day)
Other Physical Requirements
Vision (Near, Distance)
Sense of Sound (Must be able to hear and speak.)
O (Occasionally) Occupation requires this activity up to 33% of the time (0 – 2.5+ hrs./day)
F (Frequently) Occupation requires this activity from 33% – 66% of the time (2.5 – 5.5+ hrs./day)
C (Constantly) Occupation requires this activity more than 66% of the time (5.5+ hrs./day)
Other Physical Requirements
Vision (Near, Distance)
Sense of Sound (Must be able to hear and speak.)
DISCLAIMER
The above statements are intended to describe the general nature and level of work being performed by people
assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties and
skills required of personnel so classified. All personnel may be required to perform duties outside of their normal
responsibilities from time to time, as needed.
EOE/AAP M-F-D-DV
Max Home Inspections is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
