Mass General Brigham Looking for Vice President, Health Plan Marketing – Mass General Brigham Health Plan at Somerville, MA  Full Time

Mass General Brigham Health Plan is an exciting place to be within the healthcare industry. As a member of Mass General Brigham, we are on the forefront of transformation with one of the world’s leading integrated healthcare systems. Together, we are providing our members with innovative solutions centered on their health needs to expand access to seamless and affordable care and coverage.

Our work centers on creating an exceptional member experience – a commitment that starts with our employees. Working with some of the most accomplished professionals in healthcare today, our employees have opportunities to learn and contribute expertise within a consciously inclusive environment where diversity is celebrated.

We are pleased to offer competitive salaries, and a benefits package with flexible work options, career growth opportunities, and much more.

The VP, Health Plan Marketing is responsible for developing and driving Mass General Brigham Health Plan’s marketing strategy, including customer acquisition campaigns, marketing operations, advertising/branding and digital marketing. This position will develop and implement health plan marketing strategies and plans that communicate to consumers, brokers, providers and employers the payer organization’s business initiatives and unique differentiators that support/complement the Mass General Brigham enterprise brand strategy, including value-based care.

The VP, Health Plan Marketing will drive and influence health plan marketing decision-making that will contribute to both the short and long-term growth of the organization and coordination with numerous divisions within Mass General Brigham. The VP, Health Plan Marketing will also be responsible for ensuring that the health plan marketing strategy and business objectives are consistent with Mass General Brigham Health Plan’s mission, vision, core values, and role in the community, as well as Mass General Brigham’s overall brand identity.

This position reports to the Mass General Brigham Health Plan Chief of Staff & Vice President of Corporate Services and the Mass General Brigham Chief Marketing Officer and will require significant collaboration across multiple divisions within both Mass General Brigham Health Plan and Mass General Brigham.

• Manage the development and creation of external campaigns, advertising, member collateral, and other content that supports new business opportunities, regional or local events, sponsorships, and community engagement activities for the health plan.
• Oversee the health plan’s internal Marketing department, collaborating with the Executive Team at Mass General Brigham Health Plan and numerous executives within Mass General Brigham, including:
  • Translating insights from industry, business and customer needs and trends and developing actionable marketing platforms for Mass General Brigham Health Plan
  • Evaluating health plan marketing strategies based on market segmentation and competitive trends in relation to the plan’s strategic goals, Mass General Brigham Health Plan’s brand and Mass General Brigham’s overall brand identity
  • Driving strategic marketing objectives that support the brand and growth strategy, and are aligned with Mass General Brigham’s brand identity
• Act as the health plan’s marketing champion at the executive level to infuse the health plan marketing strategy into all health plan business processes, policies and employee, member, provider, sales and broker experiences.
• Develop, implement, and lead a health plan marketing strategy to identify and secure market expansion opportunities that will bring the greatest ROI.
• Collaborate with VP Product, Director of Corporate Strategy/Market Research and SVP Sales to develop marketing strategies that support the unique clinical solutions that drive competitive differentiation in the health plan’s product portfolio.
• Collaborate with Director Corporate Strategy/Market Research on a robust market intelligence capability for Mass General Brigham Health Plan, including longitudinal and ad hoc market research across all constituents, and competitive analyses to inform strategic planning, branding, product development and business implementation efforts.
• Engage external business and industry experts to learn and influence business strategies, constantly remaining alert and forward-thinking about opportunities and risks in the marketplace.
• Work closely with the Director Corporate Strategy/Market Research and the VP of Corporate Communications to support the consistent implementation of Mass General Brigham Health Plan’s campaigns and content.
• Work closely with other department staff including Finance, Sales, Product, Medical Management, Information Technology, Human Resources and Operations to fully assess the impact of each health plan marketing initiative on the corporation.
• Develop long-term health plan marketing objectives and strategies; translate vision into realistic business strategies; think strategically and make good decisions under pressure.
• Build positive, productive working relationships between employees and departments; set up systems and processes and engage in flexible problem-solving across functional units; solicit ideas and suggestions and uses effective listening skills and communication to involve others; provide coaching to improve performance and holds regular development discussions with direct reports; and allow staff involvement in decisions that affect their work when appropriate.
• Work with executives and leaders of Mass General Brigham Health Plan and across Mass General Brigham to infuse the health plan’s mission, vision, core values and health plan brand promise internally with our employees and externally with our members, providers, brokers, employers and perspective members.
• Inform, engage, inspire, motivate, and actively listen to employees.
• Make decisions that put the needs of the people we serve-our members, providers, brokers, and employers-front and center.
• Actively participate in the success of cross-organizational programs and initiatives.
• Identify/create processes and align resources to accomplish key objectives; clearly convey and assign clear accountability for important objectives, deadlines, and expectations.
• Hire, participate in, and/or recommend development measures and disciplinary actions up to and including termination; evaluate performance and supervise the work of all direct and indirect reports following established organizational policies, procedures, and practices.
• Set clear goals and objectives, use metrics to measure performance, and hold employees accountable. Provide coaching to improve performance and holds regular development meetings.
• Ensure diversity, equity, and inclusion are integrated as a guiding principle.
• Hold self and others accountable to meet commitments.
• Persist in accomplishing objectives to consistently achieve results despite any obstacles or setbacks.

Build strong relationships and infrastructures that designate Mass General Brigham Health Plan as a people-first organization.

Required:

• Master’s degree in Marketing, Business Administration or related field, plus 10 – 15 years of related experience.
• 10-15 years of experience working in senior health care marketing roles with a strong strategy orientation.
• Health plan and/or health system experience.
• Experience in state-of-the-art marketing methods and technologies including digital, web-based and social media

Preferred/Desired:

• Experience working in a multi-cultural, diverse environment.

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EEO Statement

Mass General Brigham is an Equal Opportunity Employer. By embracing diverse skills, perspectives and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.