Marcum Search Looking for Director of Marketing at New York, NY Full Time

The Director of Marketing will develop and execute marketing strategies and initiatives for he client’s suite of video products. This role will be critical in creating go-to-market materials, lead generation strategies, and global product launch plans across several verticals. The Director of Marketing is a high-impact and high-visibility role within the organization reporting to an operations SVP. The person filling this role will work across owned, earned, and paid marketing channels, and partner with teams (Product, Sales, Engineering, Data, and more) to launch go-to-market strategies.

• Create interesting and effective market-facing content including sales presentations, website content, videos, blog posts, and more.
• Support the planning and execution of full-funnel ABM and Media programs.
• Set up best practices for sales to track, monitor, and optimize weekly lead flow, scoring, nurture, and follow-up.
• Develop product positioning and messaging informed by market insights, competitor analysis, customer research, and product awareness.
• Conduct competitive analysis of our solutions in the ecosystem and the video space.
• Follow and analyze market trends to position products in various regions across the globe.
• Develop global product marketing strategies and launch plans.
• Collaborate with product leaders, sales, and customer results teams to produce data-driven case studies and customer use cases.
• Communicate effectively and often to ensure all stakeholders are aligned.