Madison Metropolitan School District Looking for Senior Marketing Specialist at Madison, WI Full Time

Apply online via our career website:
https://mmsd.csod.com/ux/ats/careersite/1/home/requisition/1625?c=mmsd

Serves as the lead marketing and promotional consultant for the Madison Metropolitan School District – the second largest public school district in Wisconsin. Responsible for the translation of data and research into actionable marketing plans that inform branding and campaign development. Works independently with heavy research, and collaborating with clients and a Marketing and Communications cross-functional team to ensure powerfully informative insights are collected. Reports to the Manager of Marketing and Creative Services.

Essential Functions:

• Responsible for the development, administration and execution of marketing or promotional plans and initiatives for MMSD
• Obtain a thorough understanding of our services, products, internal standards, and differentiators to develop strategies aimed at increasing effective strategies to gain public consensus and promote brand awareness
• Serves as district’s lead copywriter with oversight over content included in all marketing or promotional projects
• Document process procedures and process flow, recommending any changes to make process more efficient
• Analyze qualitative and quantitative data, with special focus on performance analytics to inform customers of project/initiative effectiveness
• Manage, consult or assist with all internal and external marketing or promotional campaigns, producing content and creative for marketing projects and initiatives to meet objectives
• Analyze existing marketing or promotional collateral with a critical eye to Identify and improve current processes when needed
• Serves as the subject matter expert and applies gained knowledge to execute, maintain and improve systems, programs, or processes.
• Assesses and troubleshoots escalated problems and applies expert understanding to resolve complex challenges of stakeholders; focuses on root cause identification in order to achieve systemic and sustainable improvement.
• Identifies opportunities for improvement, prioritizes, and recommends solutions to management and service-line contacts. Implements approved enhancements to ensure consistency across service lines. Identifies opportunities to reduce costs; analyzes available data, trends, and feedback, and ensures compliance with expectations for optimal operation and goal achievement.
• Ensures appropriate key stakeholder involvement in planning, goal-setting, and implementation to achieve buy-in of work products. Ensures purposeful, positive and professional interactions and relationships with all stakeholders; enables consistent application of work products across MMSD.
• Performs other duties as assigned.

Skills and Qualifications

• Bachelor’s degree in marketing, public relations, or related field
• Experience in marketing or public relations or integrated marketing campaigns
• Experience in digital marketing
• Excellent written, communication, and presentation skills
• Working knowledge of market research, surveys, and data analytics
• Experience planning and leading initiatives
• Budget management

Preferred Qualifications

• Track record of managing projects and working with cross-functional teams
• Education based marketing or public relations
• Demonstrated high level presentation skills

Apply online via our career website:
https://mmsd.csod.com/ux/ats/careersite/1/home/requisition/1625?c=mmsd

Job Type: Full-time

Pay: $47,984.80 – $110,787.73 per year

Benefits:

• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

COVID-19 considerations:
It is a condition of employment that all employees be fully vaccinated against Covid-19. Fully vaccinated is defined as (1) one Johnson & Johnson or (2) two Moderna or Pfizer vaccine doses.

Work Location: One location