Looking for Director of Digital Marketing and Brand Engagement at Miramar, FL Full Time

• Design, develop, execute, and evaluate email marketing and SMS campaigns to drive recruitment pipeline growth and educational module purchases.
• Must be passionate, driven, and engaging in digital marketing methodologies and transformational storytelling.
• Create marketing materials, and foster and enhance the employee and client experience.
• Expand the Vohra presence worldwide by educating and increasing our audience.
• Drive the employee brand and communication, marketing strategies.
• Analyze key performance indicators and adjust based on insights to drive lead acquisition.
• Lead site audits that examine user behavior and recommend changes to improve conversions.
• Develop, evaluate, and oversee the implementation of A/B testing.
• Develop and refine procedures for repeatable success, including maintaining the appropriate tracking of conversions.
• Identify, apply, and share industry trends and insights that help to optimize campaign performance.
• Own and manage the promotions email promotional calendar including messaging, segmentation, and content strategies.
• Work cross-functionally with business department leads and the executive team to set strategy through analysis of historical marketing data.

• BA/BS degree or equivalent work experience.
• 5+ years of experience in digital marketing with particular emphasis on lead generation in highly competitive industries.
• Leadership experience presenting to an executive team with excellent communication skills, both written and verbal.
• Email expertise, esp. improving engagement and deliverability
• Extensive experience with digital advertising platforms such as Google Ads, Microsoft Ads, Facebook, indeed, and LinkedIn.
• Ability to strategize, manage, build, and segment email campaigns, including design templates, calls-to-action, and content that gets users to convert.
• Deep familiarity with analytics and analysis of complex datasets.
• In-depth knowledge of integrated marketing and digital disciplines and digital marketing funnels.
• Proven success as a contributor to high-performing remote work teams, especially analytic/technical teams.
• Self-starter with the ability to work independently, prioritize and get things done.
• Highly analytical and able to extract meaning from data and use this information to optimize a marketing strategy.
• Exceptional communication/interpersonal skills to clearly articulate ideas, frame problems and offer solutions. Strong leadership track record with the ability to work effectively with the executive leadership team.

• Experience with Lever, LeadsRx, HotJar, Monetate, and WordPress.
• Advertising agency experience.
• Medical Industry experience.

About VohraWound Physicians:

Founded in 2000, Vohra Wound Physicians is the largest wound care specialty practice focused exclusively on the post-acute sector, and the premier provider and employer in wound management. The company provides bedside clinical care to hundreds of thousands of patients annually at nearly 3,000 skilled nursing facilities across 28 states as well as to patients healing at home via telemedicine. Supported by proprietary technologies and extensive, ongoing physician training, Vohra delivers results including a 21-day improvement in healing time and an 88% reduction in wound-related hospitalizations. Our mission: to improve patient outcomes and reduce hospitalizations while reducing costs for facilities and home health partners.Vohra is seeking top doctors across the nation to join our practice. Please contact us today to learn more.www.vohrahysicians.com