Linnworks Looking for Digital Marketing Manager, US (Remote) at Remote Full Time

Digital Marketing Manager, US (Remote)
The Digital Marketing Manager is responsible for leading, building and maintaining our digital presence. You’ll be responsible for the strategic direction of our website – from UX/UI and navigation to SEO, web chat and site conversion, along with related channels such as paid search and paid social. Your strategic vision will shape campaigns across the digital marketing landscape, and you will ultimately be responsible for driving traffic to the website from digital campaigns and optimizing our website for lead conversion.
In addition, the Digital Marketing Manager is responsible for budget and tactical recommendations, audience targeting and developing insights from analytics, channels, software, or other innovations. Clear communication and presentation skills are required to be able to effectively articulate planning and results, as well as coordinating with our content, demand generation, product marketing, marketing operations, and senior leadership in the organization. This role reports directly to our Head of Demand Generation.

What You’ll Do:

• Develop and implement the strategy of the corporate website and associated channels (SEO/SEM, paid social media, web chat and display advertising) with a heavy focus on modernizing and innovating our digital presence.
• Collaborate with the greater sales and marketing organization to better understand prospect and customer needs to increase demand generation conversions by enhancing and personalizing the user experience.
• Play a key role in campaign launches and global brand development by creating digital strategic plans that innovate, enhance engagement, drive awareness and increase leads.
• Align with marketing operations to develop attribution models to help the organization understand marketing investments and campaign effectiveness throughout the entire funnel.
• Align with content marketing to deliver persuasive and cohesive marketing messages.
• Manage website functionality ensuring optimization that drives engagement throughout the buyers’ journey.
• Analyze performance data and report on results, including digital campaign results and spend recommendations. Rapidly iterate on strategy based on findings.
• Manage to quarterly and annual pipeline goals in support of company revenue goals, focusing on pipeline generation required to grow the company.
• Maintain calendars, budgets, and analytic tools to track digital efforts and communicate plans and results.
• Track, test, report, and analyze metrics to optimize campaign performance and opportunity conversions with granular tracking across relevant KPIs

What You’ll Bring:

• Bachelor’s degree in marketing, communications, or related field
• 5+ years of relevant B2B marketing experience with a focus on demand generation and/or digital marketing
• In-depth knowledge of website best practices, SEO, SEM, Paid Social and display ads
• Experience with CMS – being able to make HTML changes when needed
• Strong project management skills and experience managing cross-functional teams, owning the success or failure of digital marketing programs.
• Strong understanding of B2B business dynamics especially SaaS including the sales cycle, marketing operations, and the systems that support these functions
• Experience with executing target audience segmentation strategies
• Knowledge and experience with complex digital marketing campaigns
• Knowledgeable of concepts including buyer’s cycle management, and persona-based content development
• Ability to analyze and present qualitative and quantitative marketing results
• Identify potential process gaps or deficiencies and act as catalyst for process improvement
• Ability to manage multiple workloads simultaneously with strong organizational skills and perform well under pressure.
• Excellent interpersonal and communication skills (both verbal & written).

Nice to Haves:

• Ecommerce industry experience a plus, but not required

Job Type: Full-time