K&M Manufacturing Looking for Marketing Specialist at Renville, MN Full Time

K & M Manufacturing Co., which began as K&M Manufacturing and Repair, was founded in 1958. Our first products were simple toolboxes and steps designed to make a farmers work easier and more productive in the field. In the early 60’s K&M expanded the product line to include replacement tractor seats.

From there, the product line has continued to grow to more than 2,500 innovative products like seats, suspensions, steps, mirrors, floor mats, cab foam kits, warning light systems, tool boxes, weight boxes and many more items. Our products are custom built for Allis Chalmers, Case IH, David Brown, Ford, International Harvester, John Deere, Kubota, Massey Ferguson, Minneapolis Moline, New Holland, Oliver White, Steiger and Versatile tractors and mowers.

The size of K&M has grown to over 32,000 square feet of production space and over 40,000 square feet of warehouse space for materials and finished products.

Why Choose K&M?

-Industry leading benefits

-Excellent work/life balance

–Opportunity for internal growth and employee advancement

-Check out us out here: https://www.tractorseats.com/t-careers.aspx

Basic Function: The Marketing Specialist is responsible for creating ads/images/graphics for the social media, website, print, and other media channels. They are also in charge of product photography for the website. In additions, this role also takes on the duties of a data entry associate, entering product data, categorization, and troubleshooting. Plus, other product marketing tasks such as product email campaigns, and Q&A.

Essential Functions:

Brand Development and Management

• Ensures content/assets produced are consistent with approved brand style-guides and positions the product or brand’s features and market value-propositions appropriately.
• Develops and enforces corporate branding in logos, letterhead, promotions, and advertisements.
• Ensures customer and vendor copyrights, trademarks, and other protected material is used properly.
• Creates and maintains various print promotions, including but not limited to: sell sheets, print ads, programs, presentations, posters, stickers, postcards, flyers and business cards.
• Coordinates with internal resources to capture and promote products, internal and external events, etc. through photography.
• Works with Marketing Manager to develop and manage image libraries for electronic and print media, as well as photo editing.

Social Media and Email Marketing

• Schedules and implements social media calendar, and plans and monitors activity with Marketing Manager.
• Measures results of all online marketing and assists with project tracking methods.
• Creates and schedules email marketing campaigns – Platform: ActiveCampaign.
• Assists Marketing Manager in maintaining K&M mailing and emailing databases.

Website Maintenance/Management

• Provides support and assistance to employees to resolve any technical and/or computer problems through the company’s help desk.
• Enters data from external sources into K&M’s proprietary database.
• Updates and adds specifications to products on website.
• Researches and implements content recommendations for organic SEO success.
• Reviews print and web content from other key industry leaders.
• Creates concept and design for special requests from customers and/or sales.

Secondary Functions:

• Participates with Marketing Manager and corresponding departments, as appropriate, in establishing meaningful goals and policy guidelines concerning business operations.
• Communicates productivity issues to the Marketing Manager in a timely and concise manner. Develops and presents solutions to resolve issues.
• Adheres to all Company Policies and Procedures and promotes associate programs to improve morale.
• Performs related work as apparent or assigned.
• Coordinates and assists with mailings.
• Attends training as directed by K&M.

Qualifications and Experience:

Required

• High school diploma, or equivalent.
• 3 years of experience in marketing, graphic design, or publishing field, or equivalent.
• Knowledge of and experience with Excel and Adobe Creative Suite programs, such as Photoshop, InDesign, and Illustrator.
• Knowledge of and experience with desktop publishing.
• Knowledge of and experience with digital design and web applications.
• Basic understanding of the catalog/print industry.
• Spelling & grammar comprehension.
• Excellent written, oral communication and listening skills.
• Speak, read and write fluent North American English.
• Ability to see in full color.
• Ability to visualize and implement from the “look and feel” to the technical level.
• Attention to detail, well organized and efficient.
• Excellent creative and design skills.

Preferred

• Associates or Bachelor’s degree in Marketing with a graphic design emphasis strongly preferred.
• Experience in the agricultural industry.

• Minor experience in website development.
• Design training, preferably in graphic design.
• Experience with B2B and B2C email and social media marketing.

• Experience with Made2Manage or other ERP Software in a manufacturing environment.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Frequently required to sit, use hands to handle objects, speak and hear.
• Frequent wrist and/or hand movement is required.
• Must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
• Required to see in full color.