KIND Looking for Director of Digital Marketing and Media at New York, NY Full Time

Who are we?
Since 2004, KIND has been on a mission to create a kinder and healthier world – one snack and one act at a time. Its iconic KIND© bars – made with real, recognizable ingredients – sparked the growth of an entirely new healthy snacking category. Today, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND’s products lead with a nutrient-dense first ingredient – whole nuts, whole grains or whole fruit – and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.

Inspired by the belief that acts of kindness can be a transformative force for good, both the KIND brand and The KIND Foundation seek to inspire kindness and empathy.

We’re looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you’re looking to be a part of an inspiring, energetic and entrepreneurial environment, you’ve found the right place.

What you’ll do
As the Director of Digital Marketing and Media, you will lead digital marketing and paid media strategy and execution across brand, ecommerce, omnichannel and performance marketing channels to support brand awareness, profit and sales goals. You’ll be a key contributor to the organization and work closely with the digital marketing & experience team and ecommerce team, and cross-functionally with the sales team, brand marketing, finance, and customer insights. This is how you’ll do it…

• Develop and lead the national paid digital media strategy for Brand marketing channels.
• Translate company, channel and customer goals into a full funnel media plan backed by data.
• Lead strategy and execution of all brand paid advertising on search and social platforms including Facebook, Instagram, TikTok, YouTube, and search engines.
• Build and lead the marketing strategy and campaign planning for Performance & DTC ecommerce channels
• Oversee all kindsnacks.com marketing initiatives and reporting, including email marketing and customer lifecycle programs, calendar creation, subscription acquisition, retention/reactivation programs and loyalty building communications across all digital channels.
• Manage development of demand forecasts for kindsnacks.com B2C (ad hoc + subscription) businesses and annual budgeting process.
• Develop and oversee execution of data driven, dynamic paid campaigns designed to grow acquisition, revenue and ROI for kindsnacks.com leveraging SEM, affiliate, remarketing, direct mail and paid social.
• Build and lead strategy for all Amazon marketing initiatives, including search, display, and test-and-learns to profitably grow ecommerce sales.
• Spearhead the Omnichannel paid search strategy, overseeing Shipt, Instacart and Criteo to drive retail partner sales, in partnership with the Director of Omnichanel Marketing
• Manage agency & partner relationships to drive omni sales growth and improve marketing effectiveness.
• Partner with Director, Omnichannel Marketing to support strategic marketing plans that drive ecommerce & OPD sales growth for key partners.
• Manage paid search, paid social, YouTube, affiliate marketing, and Amazon agencies to develop and execute media plans that support company goals.
• Lead in-depth analysis of all paid digital advertising programs leveraging attribution data to drive continuous improvement of effectiveness and efficiency; institutionalize a data-driven, strategic mindset to inform investment decisions across platforms.
• Build and report on all digital marketing KPIs in coordination with key business partners, providing quantitative and data-driven actionable insights and business recommendations based on performance. Serve as key stakeholder in marketing data analysis projects, including attribution modeling and marketing mix analysis.
• Manage the Performance Marketing Sr Analyst and Acquisition Marketing Manager to support KIND goals.

What you’ll bring to KIND

• Proven ability to develop strategic plans independently while enlisting support cross-functionally
• Entrepreneurial and creative solution-oriented mindset, with the ability to ‘think like as an owner’, be flexible
• Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness

You are…

• Driven
• Analytical
• Biased for action
• A problem solver
• Flexible with ability to shift as priorities do

Required Experience:

You have…

• 10-15 years of experience focused on managing media across a combination of digital channels to meet performance goals
• Expertise analyzing and communicating performance data, developing test plans, and partnering with Analytics teams for advanced analysis
• Bachelor’s Degree in Business, Marketing or similar area of focus
• Familiarity with media operations (tagging, trafficking, etc.)
• Strong attention to detail
• Food/Beverage or CPG experience in an online retail environment is preferred
• Experience with software including Omniture or Google Analytics and Salesforce Marketing Cloud
• Experience with subscription models a plus

What KIND offers

• Competitive salary, including a target bonus and an impressive benefits package!
• Flexible Paid Time Off. Choose what works best for you, including summer hours
• Excellent health, dental & vision insurance, with options to fit you & your family’s needs
• Your health is important! Our wellness strategy focuses on mental and physical well-being through in office programs like Drs, Nutritionists, Mindfulness, Chair Massages & others
• Casual office dress code – feel free to wear your KIND gear
• Stock up on your favorite KIND bars to share with your family & friends, through a quarterly voucher
• Training & tuition reimbursement program, because continuing to learn matters and we support your development
• A dynamic, ambitious, fun and KIND work environment
• The opportunity and responsibility to be KIND everyday

EEO
At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.

Covid-19 Requirements
Where permitted by applicable law, you must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered for U.S. and Canada based jobs. Proof of vaccination will be required. If you require a special accommodation, please let us know. Since we are a NYC based company, you will be asked to show proof of vaccination if you are required to enter into our NYC headquarters for an in-person interview.
From: KIND