JD Power Looking for Senior Digital Marketing Analyst at Remote Full Time

Job Title: Senior Digital Marketing Analyst, Web/Product Analytics Insights

Location: Remote Canada, Remote US

Reports to Title: Manager, Strategic & Analytics

Role:

This Senior Data Analyst role will require creativity (thought leadership) focused on digital marketing analytics to deliver insights around how consumers interact with automotive consumer websites as they go through the car buying process. You’ll dive deep into website activity, performance, KPI monitoring, and A/B testing that is necessary to impact the financial, operational, and promotional areas of the company with your recommended data-driven strategies.

Main Responsibilities:

• Partner with digital consumer product and development team to build and optimize consumer website experiences
• Propose solutions and strategies to business challenges that drive business impact by delivering data-driven insights that deepen our understanding of user behavior and feature use and make recommendations that guide product toward higher user engagement
• Identify key metrics, conduct data-analysis, create dashboards and ad hoc reports to track performance against objectives and key results
• Monitor website health and identify factors affecting site traffic
• Create test plans and conduct A/B and multivariate testing, report results and provide recommended actions
• Partner with key stakeholders to prioritize product opportunities based on ROI potential
• Participate in the development and implementation of departmental policies and controls to ensure data accuracy, security, and compliance with company policies and procedures
• This individual is considered a data “go to” person or subject matter expert (SME) for a department function, process or data subset.
• Prioritize work assignments to maximize personal efficiency and to meet completion commitments
• Process the most complex and high-profile SQL queries and reports in an extremely timely and accurate manner
• SQL Development
• Perform advanced analyses to understand and explain trends and drivers of key marketing metrics

Qualifications:

• Bachelor’s degree in a quantitative discipline such as Data Analytics, Mathematics, Statistics, Finance, Computer Science
• 5+ years of experience in an Analytics centric role
• Proficient in Adobe Analytics, Google Analytics, Excel, Tableau, Advanced SQL, Optimize testing platform
• Awareness of the wider Digital Marketing space, including Paid Search, SEO & general Digital Marketing strategy
• Strong communication and presentation skills, critical thinking skills
• Experience visualizing data to communicate analysis with stakeholder
• Self-motivated individual with a curious mindset with the ability to analyze complex/large datasets and distill findings into a compelling and concise story.
• Very high accuracy and attention to detail is required and must be demonstrated in decision making and entry of information
• Able to work remotely within the U.S. or Canada

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies. 

Company Mission 

J.D. Power is clear about what we do to ensure our success into the future. We unite industry leading data and insights with world-class technology to solve our clients’ toughest challenges.  

Our Values 

At J.D. Power, we strive to be Truth Finders, Change Makers and Team Driven – the distinct behaviors that, together, define our unique culture.  

Truth Finders – At J.D. Power, we are proud of the unbiased data and findings we provide. As individuals, each and every member of our team is dedicated to living this same objectivity and embodying the highest ethical and professional standards – the only ‘favorite’ we have is the truth.  

Change Makers – At J.D. Power, we never stand still. We constantly seek better ways – innovating and evolving in everything we do to support our colleagues and our clients alike – and all in service of delivering data and insights that drive meaningful business impact.  

Team Driven - At J.D. Power, we are one team and we are activated. Regardless of individual role, every member of our team is dedicated to supporting their immediate colleagues and our broader J.D. Power family to deliver on our collective purpose and make us greater than the sum of our parts. At J.D. Power, these values are more than words. We bring these values to life throughout our organization through our employee event series — J.D. Power Values Days. Each quarter, we celebrate one of our core values and hold an annual event to celebrate our combined values at the end of the year. 

We are dedicated to leveraging comprehensive and equitable practices which contribute to the overall success of the company and its employees. We invite you to learn more about our DE&I efforts.  

EOE/M/F/Vets/Disabled

Job Type: Full-time

Salary: From $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

COVID-19 considerations:
This is remote job.

Work Location: Remote