Ingersoll Rand Looking for Digital Marketing Specialist, Americas at Quincy, IL  Full Time

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

The Ingersoll Rand Industrials Segment is seeking a marketing specialist to execute digital marketing initiatives for our compressor and air treatment brands within the Americas region.

The Marketing Specialist will be responsible for executing and analyzing integrated marketing campaigns that effectively communicate solutions to end users in respective vertical markets, and have ownership of developing new content marketing activities to support overall demand generation strategies.

The position is part of our Global Demand Generation Team, reporting directly to the Regional Demand Generation Team Lead. You will have the opportunity to collaborate with marketers across the globe, while aligning closely with the brand’s commercial and operational teams in the Americas region. Fluency in languages including Spanish or Portuguese are a bonus, but not required.

Primary Responsibilities:

Campaign Management

• Execution of Integrated Campaigns: Execute and analyze integrated multi-channel marketing campaigns
  • Utilize VoC and market research to drive customer focused messaging
  • Effectively integrate campaign elements into overall demand generation and digital marketing strategies and standard work
  • Executes marketing campaigns using Eloqua in coordination with central demand generation team
• Social Media: ownership of brand social media properties, strategy, content and posting schedule.
• Vertical Market Persona and Segmentation: Understanding of market segmentation and size for key verticals including wastewater, chemical, pharmaceutical, and general industrial, establishes criteria to build database of customers and prospects, persona development, and defines customer journey

Content Generation

• Identify opportunities to develop content in partnership with sales channel partners and vertical market managers.
• Project management of content creation in partnership with the central demand generation team. Draft/create content as required including brochures, whitepapers, case studies, infographics etc.
• Project management of video, enhanced product images/renderings, and solution focused product content in partnership with central demand generation team and agency partners.
• Drive creative imagery and brand elements in alignment with global brand standards. Identify needs for enhanced product images and project manage development and work with agency partners to develop on time and within budget.

Web Content Management and Optimization

• Support regional SEO strategy and optimize content to improve rank for selected keywords
• Work closely with the central web development, search engine optimization and advertising teams to deploy best practices that increase web traffic to increase leads

Digital Insights and Lead Management

• Deploy best practice lead management process with commercial teams, and partner to deliver profitable growth to the business
• Translate available dashboards and reports into meaningful insights the team can take specific action on to optimize performance of marketing programs
• Serve as subject matter expert for analyzing trends and identifying opportunities to further optimize program performance

Other Responsibilities

• Coordination of regional tradeshows, webinars, and events
• Regional alignment with global brand and graphic standards
• Other responsibilities as assigned

Professional Requirements

• >3 years’ experience in digital marketing, integrated marketing preferably in an industrial, B2B company
• Bachelor’s degree in marketing, business, engineering, or a related field with experience in web or digital marketing or related web development.
• Experience with end to end marketing campaign approaches (email, social, PR, webinars, etc)
• Experience in Eloqua or similar marketing automation platform.
• Experience in Salesforce or similar CRM.
• PC proficient to include Microsoft Word, Excel, PowerPoint
• Experience in Adobe Creative Suite is a plus.
• Position requires occasional travel. Travel could include international and domestic.

Competencies and Personal Characteristics

• Results oriented and competitive natured.
• Strong problem solving skills with a solutions-driven mindset driven by analytics.
• Strong project management skills. Ability to work projects from start to finish – identify opportunities and drive execution.
• Understanding of integrated marketing principles/concepts, customer segmentation and buying journey.
• Ability to work in a matrixed organization and work across other functional peers, other SBUs, and global peers.
• Demonstrate strong verbal, communication, and presentation skills.
• Excellent prioritization and organizational skills.
• Ability to influence in a collaborative environment.
• Creative, curious and energetic personality willing to assume multi-dimensional role and desire to learn new products and markets.

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.

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