HydraFacial Looking for Director of Digital Marketing at Long Beach, CA Full Time

Do you want to a part of a dynamic, rapidly expanding Growth Marketing team in aesthetics where YOU can own HydraFacial’s digital acquisition and retention marketing channels to grow awareness, acquire new customers, and drive lifetime value? Does the ability to own and drive key metrics such as engagement, site traffic, form completion, conversions, and retention of customers in the beauty health space tap into your key passions? If having the opportunity to envision and execute on growth strategy and create highly impactful programs to drive demand generation for our products and services that will lead to exponential growth for the company sounds like the dream job, then keep reading!

As the Director of Digital Marketing, you will have the opportunity to be a contributor to the overall marketing strategy in partnership with our executive leadership team and report into the VP of Growth Marketing. We welcome your interest & can’t wait to hear about your passion & strategy for this incredible opportunity at HydraFacial!

Here’s why you’ll LOVE this role:

• You’ll have the ability to lead digital marketing efforts across SEO/SEM, email and display, among other channels, to contribute to an innovative and hypergrowth brand with limitless possibilities for evolution.
• You’ll be admired for inspiring confidence and influence with a diverse group of cross functional partners and stakeholders to create strong buy-in across the organization globally, making a lasting impact and legacy.
• You get to be in the driver’s seat and showcase your visionary digital marketing strategies with the ability to launch and scale growth marketing programs backed by ample resources. Your desire to be proactive and take initiative on open-ended projects will be both rewarded and expected.
• You’ll hone your creative abilities to create a strong record of customer-centered campaigns that drive high engagement, consumer obsession, and funnel conversion.
• Your impact within the organization and industry will be far-reaching by motivating and challenging teams and individuals at all levels throughout the business, both directly and cross functionally to drive significant and lasting results.

Here’s what you’ll be doing:

• You’ll develop and own digital marketing plans to increase brand awareness, drive demand, increase conversions, acquire new customers, and increase retention and lifetime value. Design and implement digital marketing campaigns using paid and owned media channels to grow consumer and customer activation and retention using data to optimize efficiency and scale. Lead email/SMS, SEO/SEM, display, new channel testing and CRM functions to support growth marketing channels.
• Create a test-and-learn culture of constant data-based experimentation across existing and new programs/channels; build financial forecasts that articulate the expected cost and ROI for experiments. Measure the impact for work by establishing the right KPIs, developing reports and dashboards communicating result with leadership team and cross-functional stakeholders.
• Collaborate with creative and content teams to ensure we’re building a high-output creative testing pipeline. Guide and inform creative production to develop and optimize best-in-class assets with breakthrough performance.
• Manage agencies and/or build an in-house team to hit ROAS goals and other critical performance metrics. Manage team of 3 channel marketing managers.
• Partner with marketing, sales, operations and IT to maintain and expand the marketing technology (martech) stack to achieve goals. Work closely with cross-functional leaders to support their growth initiatives including corporate marketing, sales and training; cascade learnings to global partners.

Here’s what you’ll bring to the role:

• 5-8 years of experience in digital and performance marketing with a focus on consumer marketing (B2B a huge plus!). Broad media buying and planning experience; expertise growing paid acquisition channels and systematically testing new channels.
• Proven experience leading email strategy to align to growth and retention goals
• 3-4 years of management experience, a proven ability to lead a team of marketers and agencies to deliver high ROI. Leadership experience should include proven ability to recruit, build, inspire and nurture a team of high-performers.
• Strong experience in scaling a DTC or omni-channel brand coupled with being a true subject matter expert in growth marketing / lifecycle marketing with knowledge in eCommerce tech stack, app marketing, CPG, Retail or Marketplace experience.
• Proven experience leading email strategy to align to growth and retention goals
• Experienced in developing, implementing, and determining business impact including marketing funnel forecasting, multi-channel attribution models, analytics and dashboarding. A strong strategic thinking and planner with the ability to model and forecast different scenarios with ease; you prioritize initiatives and tactics that will drive the most impact and value to the brand.

What else can you expect with HydraFacial?

PERKS! We proudly offer full health benefits at a low cost to you. That’s medical, dental, vision, FSAs, HSAs, ESPP, Accident Insurance and even Pet Insurance for your furry family, to name a few. We also provide Basic Life/AD&D and Long-Term Disability coverage at no cost to you! Top these benefits off with a 401(K) plan with an Employer Match because your retirement is just as important to us. Best part about it, you will be fully vested immediately!

Every person here is a key player in our success. We are firm believers in making the little things count each day, so that the big things will follow. If this sounds like you, come check us out!

We mean it when we say you’ll LOVE this role.