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Company Description
Jobs for Humanity is dedicated to building an inclusive and just employment ecosystem. Therefore, we have dedicated this job posting to individuals coming from the following communities: Refugee, Neurodivergent, Single Parent, Blind or Low Vision, Ethnic Minority, and the Previously Incarcerated. If you identify with any of the following communities do not hesitate to register, even if you feel that this particular opportunity is not the right fit for you.
Company Name: Booking
Job Description
The Marketing Specialist in the Meta Commercial team is responsible for managing CPC-based advertising campaigns on meta search (price comparison) sites. You will work in the highly impactful and relevant Meta track that sits at the core of the Travel industry where you will help shape Booking.com’s Meta strategy. The role includes account and relationship management of one of the largest strategic partners in the track such as Tripadvisor.
As a Marketing Specialist you’ll spend time on building strong, working and influential relationships with advertising partners, making sure we achieve its financial targets while ensuring new product opportunities and optimisations are identified and appropriately researched and prioritised. You will also work closely with the Meta bidding, analytics and product teams to manage the execution of the channel strategy and optimize ad spend towards defined KPIs.
You will lead and own projects for your Meta accounts from start to finish: research, identify, prioritize, gain buy-in, implement and measure the results. You will use data to identify and prioritize work that drives value to the team, channel and the company.
The successful candidate is detail-oriented, analytical and an experienced stakeholder manager. This role sits within the Global Digital Marketing Channels Team which focuses on: 1) Relationship management with large advertising companies 2) Account management, including performance management, product opportunities and optimisations.
B.responsible
- Day to day management of strategic advertising campaigns on meta search websites
- Lead/own projects from start to finish: research, identify, prioritize, gain buy-in, implement and measure the results
- Use data to identify and prioritize work that drives value to the team and/or company
- Partner with internal and external stakeholders from across the globe and across departments
- Work closely with the analytics team to optimize ad spend towards defined KPIs
- Analyze performance data and translate this into tactics to drive growth for the business while maintaining ROI
- With the team, brainstorm and develop creative solutions for digital marketing opportunities
B.Skilled
- 3+ years’ experience in digital marketing, business analytics, program management or a similar role
- Track record of delivering innovative solutions in ambiguous situations
- Fluent in English, written and spoken, any other language a plus
- Eagerness and ability to learn a complex subject matter and new tools/systems quickly and independently
- Basic understanding of SQL
- Demonstrated ability to achieve goals in an innovative and fast-paced environment
- Solid communication skills and are comfortable working in a diverse, multi-cultural team
- Highly analytical with the ability to identify opportunities.
Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.
