FocusKPI Inc. Looking for Digital Marketing Manager at Remote Full Time

FocusKPI, Inc. is looking for a Digital Marketing Manager to work for our client.

The ideal candidate is a data- and audience-driven marketer who enjoys questioning the status quo, building strategic partnerships, influencing decision-making without authority, and operating within imperfect data environments. This candidate should

• have deep experience in performance marketing in B2B or SaaS
• have scaled the growth of a business substantially and
• have overseen large budgets and programs that exceeded ROI targets across multiple platforms

Work Location: Remote. Can work anywhere in the US.

Duration: 6 months

Responsibilities:

Strategy and stakeholder communications and management:

• Serve as the primary day-to-day liaison between the paid media team and the assigned business unit
• Define a holistic media strategy to achieve the business unit’s acquisition targets and further the overarching business strategy. Drive strategy alignment between business unit partners and within the paid media group
• Orchestrate the collaboration between and integration of all paid media channels to ensure optimal results.
• Influence decisions and drive process and strategy change (as needed) with internal stakeholders (own team, business units)
• Create cross-organizational alignment by leading strategic discussions and business reviews
• Provide thought leadership on new and emerging paid media channels and tactics

Paid media program management:

• Oversee paid media campaign strategy and execution
• Manage digital paid media agency, ensuring operational excellence in campaign optimization, testing, and expansion while driving agency to be proactive, creative, and efficient
• Conduct competitive intelligence scans/benchmarking and develop strategies to adapt to changing environment
• Analyze campaign performance on a daily, weekly & monthly basis; share and present clear paid media insights, takeaways, and future optimizations to drive growth for the business.
• Provide performance analyses and make spend shift/optimization recommendations across all channels
• Develop forecasts and ad-hoc projections for spending, revenue, and ROI
• Drive continuous improvement through the implementation of new and creative ideas; develop a robust test and learn plan
• Monitor and manage campaigns to meet and exceed targets for conversions and ROI within predetermined budgets

Qualifications:

• BA/BS degree in marketing or related field
• 5+ years of digital marketing experience across various digital marketing channels, leading media strategy, A/B testing, scaling & optimizing spending, and driving ROI
• 3+ years of experience managing or working within an ad agency
• Strong and clear communication and presentation skills to leadership level audiences (able to articulate complex dependencies, solutions, and digital marketing strategies)
• Able to drive tactical campaign execution, analyze performance, solve complex problems and drive results
• Loves to capitalize on new growth opportunities to scale businesses through a structured, curious, audience-first, and data-driven approach
• Proactive and resourceful attitude, independently taking the initiative and leadership
• Strong partnership capabilities with cross-functional teams

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California with an East Coast office in Boston, Massachusetts.

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