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JOB DETAILS
LOCATION
Portland, Oregon,
Portland, OR (remote)
POSTED
Today
Description
Working At Extensis // Looking for an established organization with a collaborative and diverse culture that promotes a healthy work/life balance and encourages curiosity and innovation? Look no further. Our Core Values guide our commitment to success through teamwork, accountability, humility and customer focus, and we’re looking for people who share these values to contribute to and share in our success. If this resonates with you, keep reading!
About this Role // The Marketing Data Analyst is responsible for collecting, analyzing, and reporting on data related to the top, mid, and button marketing funnel, lifecycle journey progression, prospective/existing customer behavior, website performance, messaging efficiency and campaign effectiveness.
You’ll be responsible for developing strong working relationships with internal stakeholders to understand business issues, key performance indicators, strategies, and plans. A key pillar of success and continuous focus will be working closely across teams to help stakeholders formulate questions and find answers to through data.
This position requires familiarity with digital measurement concepts, B2B customer analytics, integrating and presenting data, and articulating data-driven recommendations that shape business strategies. A successful candidate will be passionate about best-in-class measurement, exhibit an innate curiosity, a positive attitude, and demonstrate the ability to draw out and distill key requirements from stakeholders while actively listening to all parties.
What You’ll Do // As the Marketing Data Analyst, your responsibilities will include:
- Work with internal stakeholders to determine ongoing needs to design, develop, and produce reporting and dashboards to support the business.
- Provide ROI analysis of marketing campaigns.
- Analyze and use data to research business questions.
- Diligently search for and report on answers through data analysis
- Produce product insights based on messaging effectiveness and performance.
- In addition to setting up standard web reports, the ideal candidate will continually mine Google Analytics and other data sources for information and insights to improve site performance, conversions, audience targeting and identify new areas of opportunity.
- Assist the Product & Sales Departments by analyzing the customer journey through the purchase funnel; identifying gaps and opportunities to help optimize the customer experience.
- Provide analysis of the product trial experience, affiliate marketing performance, email communication efficiency and the cart/checkout experience.
- Set up and Manage Tracking Mechanisms: Work with web developers to implement new tracking tools and ensure they are working properly on an ongoing basis.
What You Bring // In addition to a positive attitude, a desire to learn and a passion for what you do, the ideal candidate will also have the following:
- Familiarity with tracking parameters, digital media tracking and media measurement principles
- Ability to derive actionable insights from data and effectively guide decision-making, communicating in a comprehensible way across various levels of our organization.
- Marketing and B2B business model experience
- Web Analytics experience
- Experience with Salesforce and/or Marketo
- Curiosity with strong determination to explore finding answers to questions using data.
- Excellent written and oral communication skills and ability to communicate effectively with cross functional teams.
- Ability to work independently while prioritizing multiple projects and tasks
- Detail oriented with strong time management skills
- Strong interpersonal and collaboration skills
What We Offer // We take pride in offering a culture that is friendly, fun, diverse and inclusive. In addition to competitive compensation and a rich benefits package, we also offer generous PTO allowance, 11 paid holidays per year, a 401(k) Plan with Employer Match, education reimbursement, access to professional and personal development programs, on-site fitness facility (at our Portland office) and paid time off to volunteer to the cause of your choice. We actively promote the importance of balance and wellness, with programs offered throughout the year to support the health of our people. We are honored to be named in the top 3 Healthiest Employers in Oregon for three consecutive years!
PI193025413
About the Company
Extensis
CONTRIBUTE. MOVE FORWARD. BE YOU.
The HR services market is rapidly growing and so are we. We take pride in our leading HR, benefits and compliance services and innovative technology, but our biggest asset is our employees. It’s because of our amazing team that we’re able to uphold our promise to simplify HR for our clients. At Extensis, we reward talent and encourage personal and career growth.
WE ARE KEEPING PROMISES.
The people of Extensis enable us to make promises and deliver on them. They embody our company’s core values of responsiveness, passion, and accountability. Their dedication drives our quest to make the complex world of HR simple and help entrepreneurial companies achieve their aspirations.
Over nearly two decades, Extensis has grown to be one of the largest PEOs in the U.S. and the fastest growing PEO in the Northeast. We provide PEO services in all 50 states to entrepreneurial companies with 10 to 125 employees—and internationally through key global partnerships.
YOU, SUPPORTED.
We know how valuable benefits are, and we use our extensive knowledge and scale to offer top-level benefits to our employees, including:
- Healthcare Benefits
- Dental & Vision Care
- Flexible Spending Accounts
- Health Savings Accounts
- TouchCare
- 401(k)
- Disability Insurance
- Life Insurance
- Commuter Benefits
- Employee Assistance Program
- Student Loan Assistance
- Pet Care Insurance
- Entertainment Discounts
PLUS
- Progressive Paid Time Off
- Maternity & Paternity Leave
- Employee Referral Program
- Casual Dress Code
- Life Events
- Volunteer Days
- Summer Fridays
- Grab ‘n Go Kitchen
And much more!
MOVE FORWARD
We recognize our employees’ potential and challenge them to expand their abilities. At Extensis, you’ll get hands-on experience with leading technology and the opportunity to develop and advance your skills with our specially designed training programs. We also support professional certifications such as SHRM-CP, PHR, SPHR, CPP, CAPM, and CPM.
And it goes beyond specially designed training programs. As an employee, you are offered numerous learning opportunities—including our official mentoring program. The Extensis Mentoring Program provides employees with an opportunity to grow their careers through a mutually beneficial mentoring relationship. Research shows that mentoring is an extremely effective way for people to develop new skills, understand how the business works, and develop the “know-how” to deal with people and problems. The power of mentoring is that it creates a one-of-a-kind opportunity for collaboration, goal achievement and problem-solving. The Extensis mentoring program is designed to connect employees with a mentor suited to their needs and provide the tools necessary to turn that connection into a successful mentoring relationship.
COMPANY SIZE
100 to 499 employees
INDUSTRY
Accounting and Auditing Services
EMPLOYEE BENEFITS
Long Term Disability, Medical, Dental and Vision, Flexible Spending Accounts, Flexible Schedules, 401K, Maternity/Paternity Paid Leave, Work From Home, Paid sick days, Mobile Phone Discount, Professional Development, Vacation/paid time off, Life Insurance, Employee Referral Program, Free Food and Coffee, Employee Events, On Site Cafeteria, Paid Holidays, Performance bonus, Prescription Drug Coverage, Parking
FOUNDED
1997
WEBSITE
https://www.extensisgroup.com/
