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Job Description
Job Description
Requisition ID: 012885
Position Summary:
Assists in the merchandising direction for Ethan Allen’s website and is responsible for achieving targeted sales goals for the company’s web merchandising business unit. Develops analytics for web sales and consumer traffic. Understands, communicates, and executes the proper web requirements utilizing SEO best practices to drive sales. Owns specific categories online and is considered the digital subject expert for those categories.
The Ecommerce Merchandising Product Manager must be extremely data driven, detail-oriented and able to adapt to the dynamic changes in digital. They must have excellent project management and time management skills, an aptitude for learning, a passion for digital experiences, and strong communication skills.
Essential Duties and Responsibilities:
- Contribute to the sales and internet experience on Ethan Allen’s E-commerce sites:
- Continually monitor, analyze, and report on web sales as a total and by category; weekly, quarterly and year end. Communicate sales trends to merchandising, marketing, and other departments.
- Make recommendations based on trend/search analysis for monthly banners and special promotional assets. Set up and schedule A/B testing on sorting, banners, and content assets to improve conversion rate and average order value.
- Collaborate with the Merchandising team to promote best sellers and move high inventory products inclusive of clearance.
- Set up new product introductions on Ethan Allen’s websites, including categorization of and importing items, defining attributes, loading pricing, product images and videos, utilizing Product Information Management software.
- Create product sets, product collections, product attributes, and assist with product cross-sells to positively impact conversion rate and improve average order.
- Review each product and product listing as changes are made. Optimize product listings utilizing SEO best practices within all websites for strong organic search results.
- Manage all aspects of product lifecycle, including any edits and discontinuations
- Identify key shots from monthly photography for shoppable rooms. Partner with Copy, Creative and Advertising and implement on sites.
- Own your product categories. Competitive shop, research, and propose ideas to highlight category and promote growth. Test and optimize your categories’ sorting rules, including creating and scheduling A/B tests to ensure highest basket rates.
- Ensure products within your category are accurately captured in Google and Social feeds.
- Evaluate site search reports, using search keywords, synonyms, redirects, etc to improve the search functionality on site
- Manage implementation of promotions and sales across all sites. Continuously test and ensure complete accuracy on each site, proofing pricing, functionality, creative and site links.
- Assist with customer group management as requested.
- Provide suggestions for UX experience to assist with global website initiatives, and perform other tasks as needed.
- Manage additional special digital projects from creation to implementation, when requested.
Job Requirements
Knowledge, skills, and abilities:
- Bachelor’s Degree in Business Management, Merchandising, Marketing, or similar field, with a minimum of five years merchandising and/or planning experience.
- Strong written and verbal communication skills, analytical reporting, and time management skills required.
- Competence in all MS Office programs and website software, as well as AS/400 System operation and Content Management Tools. Google Analytics and Salesforce Commerce Cloud (formerly Demandware) experience required.
- Stays current on digital trends; SEO best practices; and understands cost-benefit
- Must be able to work in a fast-paced dynamic environment, under pressure, and be flexible and responsive to evolving and changing business objectives.
Benefits are an important part of the total compensation that are offered, providing peace of mind and financial well-being. Ethan Allen is committed to offering a variety of benefits that allow associates to choose whether or not to participate based on personal and family needs. Some of the benefits offered are two company subsidized Medical Plans with Prescription Drug Coverage and Health Savings Account (including Employer contributions), cost effective Dental and Vision plans, 401(k) plan (with Employer matching contributions and Profit Sharing), company provided Life Insurance, Short and Long-Term Disability (FT associates only), Flexible Spending Accounts – Health Care & Dependent Care, Commuter Saving Plans – Public Transit & Parking, Voluntary Whole Life Insurance, Voluntary Critical Care Insurance, Voluntary Accident Insurance, Employee Assistance Program, Employee Purchase Program, and Employee Referral Bonus Program.
Ethan Allen is an Equal Opportunity/Affirmative Action Employer. All Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. We are an E-Verify Employer.
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