Enchant Christmas Looking for Director, Digital Marketing (Los Angeles – Remote) at Los Angeles, CA Full Time

Your mission if you choose to accept it…

Is to drive millions of people to experience a major live event through an innovative digital strategy. Enchant is a complex business, full of wonder, adventure, story and magic.
Enchant is looking to fill a pivotal role within the organization – a Director of Digital Marketing who is capable of using strategic insight, data, creativity and innovation to drive our event sales.
We are seeking a strategic doer, with quantifiable expertise to connect our event with multiple target markets and drive significant results in the area of ticket revenue. They understand multiple platforms and are able to amplify our brand and product offering through the maximization of the online community. They have an ability to solve problems in real time, ability to think laterally and creatively and can passionately push our brand online and grow and drive business.

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WHO WE ARE: *

We are creators of a magical event called Enchant Christmas. We have hosted over three million guests over the past 5 years and are experiencing significant growth. While producing a major Christmas themed event, including the Worlds’ Largest Light Maze, in 8 U.S. cities is a big part of what we do, it is only the beginning of where our company is headed.

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WHAT YOU WILL BE ACCOUNTABLE FOR: *

• Collaborate with the VP of Marketing and CMO to develop a primarily digital driven marketing campaign, utilizing data gathered and available market research for maximum revenue optimization.
• Lead the development of website & social media strategies that elevate SEO, SEM, and overall user experience.
• Build a Digital Marketing Team that consistently pushes the boundaries of creativity and innovation working with staff, agencies, and company stakeholders.
• Engage with external marketing partners and stakeholders to execute paid and unpaid strategic digital campaigns, as defined by the overarching marketing strategy.
• Oversee the development and execution of the customer journey workflow within the sales funnel in order to support growth to increase the company’s ticket sales, average order value, lower abandon rates and changes to inventory based on data.
• Utilize marketing & sales data, Google Analytics, Facebook Insights, Intercom, and others in order to drive strategic direction for digital channels.
• Evaluate customer research, market conditions and competitor data.
• Lead and manage our Customer Data Platform (Segment) while ensuring proper segmentation for marketing automation and greater visibility into our customer personas.
• Generate monthly dashboard and reports on campaign performance, increasing frequency during core event times with sprint-style reporting.
• Develop and implement an annual marketing technology plan and budget that supports Enchant’s long-term growth strategies.
• Stay current with digital marketing trends and technology to take Enchant to the next level.
• Responsible for the compilation and delivery of metrics for customer engagement, conversion, and Return on Ad Spend (ROAS).
• Work with the Technical Department to develop contest landing pages, product pages, and forms to drive data acquisition strategy.
• Recommend web governance policies related to Quality Assurance and Regulatory Affairs (QA/RA) adherence, microsite strategies, new site development, site consolidation, etc.
• Manage digital resources like Google Tag Manager, Ad Words, etc.
• Build PPC, remarketing, display ad, syndicated content, and all varieties of paid digital advertising programs.

WHAT YOU BRING TO THE TEAM:

• You have proven success in leading and developing highly effective integrated strategies, driven by data intelligence and a natural understanding of our guests, resulting in ticket and other related revenues.
• You lead by example and enjoy growing and developing a team.
• You have experience and a big passion for digital technologies and various digital marketing channels.
• Strong understanding of current online marketing concepts, strategy and best practice.
• You are not intimidated by big audacious goals.
• You are a go-getter who views challenging situations with a glass-half-full mentality.
• Proficient in SEM, SEO, UX & CRO strategies.
• Highly skilled in digital advertising platforms i.e. Facebook, Google AdWords.
• Hands on experience with Email Marketing (i.e.. Mailchimp) and CMS’s (i.e. WordPress, Magento and Drupal).
• Digitally savvy with strong social media experience.
• Eager and open to cross-department collaboration.
• Proficient in Google Drive and Doc programs (Word, Excel).
• Experience using Asana and Slack is a plus.
• Detail oriented and organized with the ability to prioritize.
• Must be motivated and able to work with minimal supervision.
• Comfortable in a fast paced environment, and able to handle the pressure of a deadline.
• A sincere desire to help create magical memories.
• Your own personal values are aligned with those of Enchant; Driven, Courageous, Sincere, Magical.

WHAT’S IN IT FOR YOU:

At Enchant, we want to take care of our team and ensure they have everything they need to be successful. In addition to a competitive salary, we provide:

• A competitive benefits package.
• Remote environment with team members spread out across the world.
• Since we’re located all over the world it provides flexibility on hours worked.
• Unlimited vacation after one year.
• The tools you need to get the job done well – personalized equipment package.
• We’re a small yet mighty team so you’ll have impact almost immediately.
• Virtual socials with a fun team (quarterly team lunches, coffee chats, happy hour).
• We’re scaling! So there’s an opportunity to grow with us in whatever professional area you’re looking to grow.
• Last but certainly not least, you’re an integral part of creating Christmas traditions and creating magical memories! Plus free tickets to our Enchant events 😉

Are you ready to join our team of magic makers? Apply today. We’re excited to meet you.

Enchant is an equal opportunity employer. We welcome members of all backgrounds and perspectives to apply. We’re committed to continually developing and upholding an inclusive and diverse environment where every voice, perspective, and idea is heard. We embrace differences and know that our diverse team is our strength and what drives our innovation.

Job Type: Full-time