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Job details
Job Type
Remote
Indeed’s salary guide
- Not provided by employer
- $52.7K – $66.7K a year is Indeed’s estimated salary for this role in Bloomington, MN.
Full Job Description
Edmentum is the leading provider of K-12 digital curriculum, assessments, and services to 43,000 schools in all 50 states and over 100 countries worldwide. We partner with educators to create instructional technology that is proven, easy-to-use, individualized, and aligned to state standards. Built on a 60-year history of innovation and impact, we believe that when educators succeed, students thrive, everywhere learning occurs.
This is a unique opportunity to play a central role in shaping the brand and voice of one of the premier learning technology companies in the K-12 education market. We have a passionate community of employees, teachers, parents, and school leaders who interact with Edmentum through social channels. We need a strategic and creative social media lead to help us engage the community, develop the Edmentum brand, and support core marketing and communications strategies.
The position reports to the Vice President, Strategic Communications as part of the Edmentum Marketing team. As Edmentum is a hybrid work company, the role may be based anywhere in the USA, or in one of our offices (Bloomington, MN; Richardson, TX; Seattle, WA).
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Social Media Strategy: In close collaboration with Marketing leadership and other key stakeholders, develop, implement, and evolve a company-wide social media strategy across Edmentum’s social media channels.
- Content Planning & Development: Create a robust content strategy and calendar for each channel, in close alignment with the wider Edmentum Marketing communications calendar. Align content strategy to the channel based on best practices, community make-up and proven results. Work with colleagues across Marketing and other groups to develop posts, videos, and other content types.
- Community Management: Provide ongoing active management across social channels, including monitoring, escalation, crisis response, and community engagement. Identify opportunities to follow and engage with key influencers in the K12 space.
- Reporting: Develop and track KPIs per channel, including engagement and content optimization. Manage social media monitoring and listening tools.
- Innovation: Remain current in social media best practices to educate and support Edmentum leaders. Develop a test and learn strategy for each channel to improve engagement and earned reach. Evaluate new content types, new engagement strategies, and propose and develop Edmentum’s adoption of new social platforms as needed.
EDUCATION and/or EXPERIENCE
- Bachelor’s degree in Marketing, Journalism, Communications or a related field
- 5-7 years of experience directly managing corporate social media channels for a mid-to-large organization, including strategy, content development, and community management.
- Significant hands-on corporate or agency-side experience in each of our core social media platforms (LinkedIn, Twitter, Facebook, Instagram) is required
- Expertise in using social management tools such as Hootsuite
- Experience with Adobe Creative Suite or comparable content development tools
- Video editing experience is a bonus
- Experience working in the education technology sector, especially K-12, is a significant bonus
- Agency-side experience in a social, PR, content, or digital marketing shop is valued
- Exceptional critical thinking and problem resolution skills
- Strong written and verbal communications skills
Edmentum is committed to maintaining a safe and healthy work environment for our employees, vendors, and guests. Our organization will comply with all COVID-19 vaccination requirements at a site or facility that requires all employees and contractors who will be performing services. The CDC defines fully vaccinated as being two weeks after the second dose of a two-dose COVID-19 Vaccine or two weeks after the single dose of a one-dose vaccine.
Edmentum is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Edmentum’s notice regarding the collection of personal information from interested candidates is available here
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