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Overview (Text Only):
From designing the first patented down jacket in America, to winning 50 industry awards in the last 5 years, Eddie Bauer has built a legacy of inspiration, innovation, and exploration over the last century. While our business has changed over the past 100 years, our work has remained centered around engaging in the transformative powers of the outdoors. Our ideas and actions are stronger, bolder, and more successful when we act together. We are committed as an organization in finding diverse and unique talent, with varied perspectives, and many different ideas. Every role within Eddie Bauer, from our corporate office to our stores, will have an opportunity to play a part in achieving our mission of inspiring, empowering and enabling everyone to experience the outdoors and live their adventure.
From designing the first patented down jacket in America, to winning 50 industry awards in the last 5 years, Eddie Bauer has built a legacy of inspiration, innovation, and exploration over the last century. While our business has changed over the past 100 years, our work has remained centered around engaging in the transformative powers of the outdoors. Our ideas and actions are stronger, bolder, and more successful when we act together. We are committed as an organization in finding diverse and unique talent, with varied perspectives, and many different ideas. Every role within Eddie Bauer, from our corporate office to our stores, will have an opportunity to play a part in achieving our mission of inspiring, empowering and enabling everyone to experience the outdoors and live their adventure.
Purpose: The Social Media Specialist role collaborates with marketing and creative teams to enhance the brand and build strong online communities through the various organic Eddie Bauer social channels, including but not limited to Instagram, Facebook, Twitter, and TikTok.
Job Responsibilities (Text Only):
Core Accountabilities:
Drive best-in-class organic social strategy and culture-forward content with brand fans.
- Work closely with Social Media Manager to develop, plan, and execute monthly and quarterly content calendars
- Ensure day-to-day posts are scheduled and published across Eddie Bauer social media channels.
- Generate, edit, publish engaging written, video, and photo content for social channels (Instagram, Facebook, Twitter, TikTok)
- Partner with the Social Media Manager to guide creative development of innovative brand social creative, from concept to delivery
- Analyze insights and past performance to inform future content needs.
- Work with Social Media Manager to identify and execute on TikTok and other social trends.
- Write clean, clear copy with authentic brand voice.
- Collaborate with Social Media Manager and ideate relevant and engaging social activations.
- Responsible for being up-to-date on latest social media trends, and executing Eddie Bauer content to stay relevant
- Research and monitor benchmark trends from competitors and audience preferences at a platform level.
- Support manager and agency partners with community management including but not limited to replying to comments, sourcing UGC, and facilitating conversations with audiences online.
Qualifications (Text Only):
Education/Experience Required:
- Bachelor’s degree in marketing, communications, or related field.
- 2-4 years of previous social media and/or creative marketing experience.
- Naturally curious, idea generator, and avid user of social media platforms. Eagerness to explore emerging platforms and think outside of the box.
- Knowledge of consumer behavior and trends in social content and how to apply them to Eddie Bauer’s brand.
- Strong understanding of how to shoot and/or design content that feels authentic and right for specific social platforms.
- Ability to navigate both the creative and analytical sides of social media.
- Ability to brainstorm new ways to bring the brand to life on social media.
- Works well with a team while also being able to multi-task, prioritize and work independently
- Demonstrated experience with social media management tools such as Dash Hudson and Emplifi.
Physical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
- While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
- The associate must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 35 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
- Ability to work in open environment with fluctuating temperatures and standard lighting.
- Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
- Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
- Hotel, Airplane, and Car Travel Required.
Position Type/Expected Hours of Work:
This is a full-time position. As an International Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates both in a professional office environment using standard office equipment and working remote from home or in the field.
Other Considerations:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.
