DISH Looking for Consumer Insights Senior Lead at Englewood, CO Full Time

Part art. Part science. All passion. Our marketing and advertising teams bring a unique blend of skills to tell the DISH story and drive growth across multiple lines of business. From informing marketing strategy with data analytics and consumer insights, to launching campaigns that span digital, video, print and social platforms – our team does it all. No matter how we get the job done, we’re dedicated to connecting our customers to the best value and technology in the industry and changing the way the world communicates.

Consumer Insights Senior Lead – DISH Latino Center of Excellence

DISH’s ever-expanding consumer insights division delivers intelligence and actionable insights rooted in the diverse voice of the consumer market. This unparalleled understanding of who we serve helps our team guide strategy and influence decision-making to ultimately deliver more meaningful solutions and drive growth.

Job Duties and Responsibilities

What you will be doing

We are seeking a highly analytical, data-driven marketer to discover critical market intelligence and deliver actionable insights to our newly established Latino Center of Excellence. The successful Consumer Insights Senior Lead will oversee a variety of projects for the Latino Center of Excellence across all lines of business (DishLATINO, Sling and Boost Mobile.). He/She/They would serve as a subject matter expert on Latino consumers and manage research including, but not limited to, advertising/concept research, brand/ad tracking, positioning and messaging strategy. In this role, you will:

• Utilize sound methodologies and cost-effective solutions, including full internal implementation to drive key objectives
• Utilize syndicated research to compile and share insights/trends/findings about the Latino consumer
• Develop qualitative and quantitative solutions to best meet business objectives
• Assess the needs of the line of business and research objectives to ensure knowledge transfer is unbiased, integrated and synthesized to provide clear, actionable and impactful insights and business recommendations.

Skills, Experience and Requirements

Skill and Experience:

Successful candidates have:

• Bachelor’s degree in business, marketing or marketing research;
• Ability to drive all phases of research including questionnaire design, tabulation, analysis, reporting and presentation;
• 5 or more years experience in qualitative and/or quantitative marketing research;
• Experience with various data collection methods, cross-tabulation portals and/or analytical software (e.g. SPSS, SAS).

Given the role will focused on the Latino consumer, the ideal candidate would also:

• Be fluent in Spanish
• Possess a deep understanding of Hispanic culture

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Salary Range

Compensation: $76,300.00/Year – $109,000.00/Year
Benefits

From versatile health perks to new career opportunities, check out our benefits on our careers website .

Candidates need to successfully complete a pre-employment screen, which may include a drug test.