DEXIS Looking for Director of Marketing-Imaging (Remote) at Brea, CA Full Time

Dental professionals have known the DEXIS brand as the leader in digital intraoral radiography and diagnostic software innovation for over 20 years. DEXIS products represent a full portfolio of award-winning imaging and digital solutions including cone-beam computed tomography (CBCT), handheld x-rays, intraoral scanners, sensors, and navigated surgical solutions. With one of the largest installed bases of dental imaging devices in the industry, over 150,000 offices trust DEXIS around the world. Learn more at www.dexis.com .

Job Description:

JOB SUMMARY:

The Director of Marketing plays an essential leadership role within our North America Imaging Commercial organization. This position requires more than just the ability to execute against existing and traditional campaigns models. This role will be responsible for the total lifecycle of strategic marketing campaigns—collaborating with internal and external stakeholders to identify new opportunities, developing strategies, designing programs, and then executing, measuring, and evaluating them against agreed upon business goals and objectives. This role leads a remote North America Marketing team consisting of 7 professionals who are located throughout the US.

Key focus areas:

Campaign Development and Execution; Lead Generation; Brand Development; Revenue Growth and Margin Improvements; and Building, Developing, and Engaging a Diverse Team.

PRIMARY DUTIES & RESPONSIBILITIES:

• Marketing Strategy, Planning, and Execution: Work with Imaging business leaders and channel partners in the development of customer acquisition strategies. Build and deliver compelling marketing campaigns to increase awareness, adoption, conversion, and usage.
• Imaging Brand and Messaging: Lead development of external communications and marketing messaging for NA Imaging portfolio. Develop and implement effective sales programs and enablement tools that help drive revenue growth and share gain (Presentations, videos, positioning documents, fight sheets, etc)
• Demand Generation: Deploy technology and processes to expand the top of the funnel, efficiently deliver qualified leads and accelerate customer adoption and develop and monitor key metrics that lead to revenue generation.
• Metrics and Reporting: Understand and analyze digital marketing KPIs, develop scorecards and report on results to the management team and other stakeholders. Continuously refine marketing tactics based on metric analysis.
• Research: Analyze competition, industry and market trends with the ability to translate research findings into actionable tasks consistent with the marketing strategy.
• Team Development: Provide coaching and mentorship to foster a high performing and winning culture with strong team engagement and followership.

Key Abilities:

• Demonstrated track record in driving product revenue through marketing execution and industry thought leadership.
• Business oriented strategic thinker with an ability to implement and make sound decisions quickly and efficiently.
• Must be an excellent team player who is dependable, confident, committed, flexible, innovative, and detail oriented.
• Proven track record of successful campaign development and execution, preferably in both a direct and distribution-based environment.
• Thorough understanding of online, traditional media, and channel marketing principles and practices.
• Results oriented: ability to track results, derive actionable insights from resulting data, and quantify meaningful impact.
• Experience and facility working in a lean/kaizen culture, with a track record of utilizing these methodologies as a competitive advantage.

Key Personal Attributes:

• Team-first mentality
• Ability to drive and/or participate in strategy development (long-term, high-level objectives) as well as translate these into tactical execution (short-term, detailed execution plans)
• Strong analytical skills with the ability to prioritize tasks in real time and exercise judgment in high-paced, high-stakes environment.
• Managerial courage to make tough decisions without being overly sensitive (thick skinned), be able to effectively play catch ball (back and forth discussions or ideation) and think on his/her feet
• Operate with high ethics and integrity, and is non-political

Job Requirements:

• BA/BS degree in Marketing or relevant fields; MBA preferred.
• 5+ years of Dental or Medical Device Commercial and/or Marketing experience (Imaging domain experience preferred).
• Proven work experience as a Marketing Director, or similar role supporting marketing /sales.
• Proven work experience leading a team of marketing professionals.

#LI-SC1

#LI-Remote

IND123

Operating Company:

DEXIS

Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista’s internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.